Using Facebook ads as part of your digital marketing strategy is proven effective. In fact, the social media channel has become one of the most used advertising channels for professionals and novice users today. In this post, we’ll talk about some things you need to know about paid Facebook ads.
A great way to cultivate specific segments of your audience is through ad targeting. When you know and understand your target audience, you can implement laser-focused ad targeting by channeling your paid ads through these four categories:
- Behaviors: These are activities done on and off of Facebook. It lets you know which device users are using, their purchase intent, etc. User behavior is constructed from Facebook and offline activities provided by trusted third-party providers.
- Demographics: These can target your FB ads to people based on the content they share on their profile.
- Location: You can reach out to people in specific locations by country, state, city, and zip code. In addition to that, you can eliminate specific locations as well.
- Interests: These are identified from information that the user has added to their pages, timeline, along with their likes and clicks.
You can target your ads on the platform to existing customers or prospective clients using the information that you already have. For one, you can create an advanced website custom audience with the use of the Facebook Pixel.
Since some visitors are more valuable than others, Facebook will let you determine which users are more likely to convert over a lead. To use Facebook Pixel, you need to embed a code within your site. Once done, you will be able to deliver the ads to people who have been to tour sites based on several factors like frequency, dynamic dates, aggregated values, and inclusion or exclusion of devices.