3 Things to Consider When Using Amazon Pay-Per-Click

Amazon pay-per-click (PPC) is an excellent paid online advertising tactic that drives sales while being cost-effective. However, Amazon PPC can be a challenge to learn and implement, and so new sellers must receive adequate training about this tactic.

Because the learning process can be a long way to go, many sellers get frustrated and drop their training. In the end, you’re left to wonder whether Amazon PPC is actually worth it as an advertising tactic. 

Here, we’ll list three things to consider with Amazon pay-per-click ad campaigns:

1. Amazon PPC Provides Exposure to Products

Amazon PPC ads give one obvious advantage: it gives your product listings more exposure than non-sponsored listings. Three types of ads are displayed on and off Amazon: Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Daily Ads.

The first one is displayed at the right of and below organic search results pages and on competitor’s product detail pages. The second one is displayed to the left of, above, and below search results. With this ad type, you can showcase multiple products at once, including your business logo. The last one can be displayed on and off Amazon, such as Amazon’s product detail pages and third-party sites with content matching your product. 

All three ads have their fair share of pros and cons, but the important thing is that whichever format you choose, your ads will always be prominently placed on search engine results pages (SERPs). During product launches, Amazon PPC is excellent for establishing your brand and informing customers about your products.

2. Amazon PPC Has High Conversion Rates

More than half of online shoppers begin their product search on Amazon in today’s expanded digital space. That means purchasing a product is already in the intent, unlike Google, where users may have other intent not related to purchasing.

On Amazon, you are already presenting your product to users with a clear purchase intent, which is why it offers high conversion rates. That means when people see your product listing, there is a higher probability that they will click on it and purchase. While conversion rates vary depending on your category, price segment, and competition density, Amazon still provides a higher average conversion rate of 10 percent than other websites.

3. Amazon PPC Helps Boost Organic Rankings

A natural side effect of a successful Amazon PPC campaign is a higher organic ranking on search results pages. You need to understand that Amazon ranks products most likely to get purchased by customers. If you already ran a successful PPC campaign, then you probably have high conversions already. 

In addition, your organic ranking on Amazon is also influenced by several factors, such as the number of sales and product reviews. The better your product performs on its listing, the higher your ranking will be. Amazon PPC ads drive traffic to your listing so that customers can buy your product, and the Amazon ranking algorithm can collect your product reviews,

The algorithm takes these indicators into account to boost your ranking, turning into more visibility, organic traffic, sales, and reviews for your business. Overall, Amazon PPC offers numerous business advantages.

Conclusion

Amazon PPC ads are great to use and offer numerous benefits to your business. However, a lack of knowledge about this feature could lead you to invest money without seeing proper returns. To ensure that your Amazon PPC campaign is successful, seek an expert to develop a strategy and monitor its success. 

Discover My Business is a digital marketing agency offering PPC, web design, marketing automation, and video production services. Whether you need an ad campaign, an AdWords consultant, a google ads specialist, or marketing automation for small businesses, we’ve got it all for you. Develop your marketing strategy and campaign today with Discover My Business!

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