3 Things to Consider When Using Amazon Pay-Per-Click

Amazon pay-per-click (PPC) is an excellent paid online advertising tactic that drives sales while being cost-effective. However, Amazon PPC can be a challenge to learn and implement, and so new sellers must receive adequate training about this tactic.

Because the learning process can be a long way to go, many sellers get frustrated and drop their training. In the end, you’re left to wonder whether Amazon PPC is actually worth it as an advertising tactic. 

Here, we’ll list three things to consider with Amazon pay-per-click ad campaigns:

1. Amazon PPC Provides Exposure to Products

Amazon PPC ads give one obvious advantage: it gives your product listings more exposure than non-sponsored listings. Three types of ads are displayed on and off Amazon: Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Daily Ads.

The first one is displayed at the right of and below organic search results pages and on competitor’s product detail pages. The second one is displayed to the left of, above, and below search results. With this ad type, you can showcase multiple products at once, including your business logo. The last one can be displayed on and off Amazon, such as Amazon’s product detail pages and third-party sites with content matching your product. 

All three ads have their fair share of pros and cons, but the important thing is that whichever format you choose, your ads will always be prominently placed on search engine results pages (SERPs). During product launches, Amazon PPC is excellent for establishing your brand and informing customers about your products.

2. Amazon PPC Has High Conversion Rates

More than half of online shoppers begin their product search on Amazon in today’s expanded digital space. That means purchasing a product is already in the intent, unlike Google, where users may have other intent not related to purchasing.

On Amazon, you are already presenting your product to users with a clear purchase intent, which is why it offers high conversion rates. That means when people see your product listing, there is a higher probability that they will click on it and purchase. While conversion rates vary depending on your category, price segment, and competition density, Amazon still provides a higher average conversion rate of 10 percent than other websites.

3. Amazon PPC Helps Boost Organic Rankings

A natural side effect of a successful Amazon PPC campaign is a higher organic ranking on search results pages. You need to understand that Amazon ranks products most likely to get purchased by customers. If you already ran a successful PPC campaign, then you probably have high conversions already. 

In addition, your organic ranking on Amazon is also influenced by several factors, such as the number of sales and product reviews. The better your product performs on its listing, the higher your ranking will be. Amazon PPC ads drive traffic to your listing so that customers can buy your product, and the Amazon ranking algorithm can collect your product reviews,

The algorithm takes these indicators into account to boost your ranking, turning into more visibility, organic traffic, sales, and reviews for your business. Overall, Amazon PPC offers numerous business advantages.


Amazon PPC ads are great to use and offer numerous benefits to your business. However, a lack of knowledge about this feature could lead you to invest money without seeing proper returns. To ensure that your Amazon PPC campaign is successful, seek an expert to develop a strategy and monitor its success. 

Discover My Business is a digital marketing agency offering PPC, web design, marketing automation, and video production services. Whether you need an ad campaign, an AdWords consultant, a google ads specialist, or marketing automation for small businesses, we’ve got it all for you. Develop your marketing strategy and campaign today with Discover My Business!

Hire the Best Marketing Manager: Your Guide to Top Talent

Snagging the right marketing manager can be a game-changer for your business. A standout marketing manager leads campaigns, ignites brand growth, and pushes revenue to new heights. But let’s face it finding that world-class marketer isn’t always a walk in the park.

How do I Hire a Head of Marketing: A Step-by-Step Guide

Finding the right person to lead your marketing efforts is a game-changer for any business. It’s not just about getting someone who can juggle numbers and brainstorm campaigns; it’s finding that strategic thinker who aligns with your vision, connects with the team, and drives results. So how do I hire a head of marketing?

Smart Conversion Rate Optimization Strategies for More Sales

Let’s cut to the chase: boosting your site’s performance is about turning browsers into buyers. That’s where conversion rate optimization strategies come in handy. You’re here because you want to up those numbers, right? By digging into this article, you’ll snag insights on how a good conversion can revamp digital marketing efforts and why every percentage point increase matters.

Creating a Paid Media Budget for Small Businesses: A Guide

So you’ve got a killer product or service and now it’s time to let the world know. That means stepping into the arena of paid media, a game-changer for small businesses aiming to grow big. It’s no secret that marketing can make or break your business, but how do you get started without draining your wallet?

How to Reduce Marketing Agency Costs in a Company: Smart Tactics

Marketing agency costs sneak up on businesses, chipping away at profits and stirring up tension between shareholders and managers. These are the hidden charges you pay when goals misalign, communication falters, or decisions miss the mark.

Navigating Typical Marketing Agency Cost in United States

Let’s cut to the chase: knowing the typical marketing agency cost in United States is a game-changer for any business stepping into the world of outsourced advertising. You’re about to get the scoop on what bucks you’ll be shelling out when teaming up with a marketing guru.

How to Hire a Fractional CMO: A Step-by-Step Strategy

Think your marketing strategy could use a shot in the arm? Maybe it’s time to consider bringing on a fractional CMO. It’s like hiring a full-time marketing guru, but without committing to the hefty salary and benefits package. Companies big and small are getting wise to this move it offers fresh expertise and keeps you ahead of digital trends while being kinder to your budget.

Best Practices for Hiring a CMO: Your Guide to Success

Finding the right Chief Marketing Officer can be a game-changer for your business. Best practices for hiring a CMO will lead you through this complex journey. You’ll discover how to define their role, who should join forces in the search, and what it takes to align their responsibilities with your company’s vision.

What is Marketing: A Guide to Growing Your Business

Think of marketing as the lifeblood of any business. It’s what gets your product out there and turns heads. What is marketing? In a nutshell, it’s how companies connect with folks like you and me, make us wise to what they’re selling, and keep us coming back for more.

Maximize Growth: Key Benefits of Hiring a Marketing Agency

Think you’ve got your marketing covered with just a few posts and ads here and there? Think again. The Benefits of Hiring a Marketing Agency can transform the way you reach out to potential customers, but many business owners hesitate, unsure if it’s the right move. Let me lay it out for you.