3 Tips to Elevate Your Business Through Video Marketing

There’s a growing number of marketers who are now using video as part of their marketing strategy and plan. They do this to improve their content marketing. Whether it’s your first time dabbling with video marketing or have done this before, we can help you get the most out of your video marketing campaign.

With that, here are three essential tips for utilizing video marketing for boosting your business.

  1. Know Who They’re For

Your target audience will play an important role in planning and executing videos effectively. Of course, you need to know who these videos are for. When you finally know your target audience, it’s time to gain more insights and understanding into the types of videos that would appeal to your audience. 

Use your demographics, your audience’s behavioral traits, and other relevant details to incorporate videos that will work. Create buyer personas to gain more understanding of who your audience is. From there, you can start planning!

  1. Make a Plan

You need a detailed plan to create videos. Kick it off with a video brief that your target audience will love. You should also factor in distribution channels, CTAs, length, voice and style, and many more. 

Now, use all of this information to create a timeline that includes pre-production and post-production. Here are vital metrics you need to pay attention to: 

  • Views: Look at your daily view metrics and pay attention to spikes and drops to track total view trends over time. You should also consider factors related to where the videos were promoted, the topics they’re focused on, and how long the videos have been in place. 
  • Engagement: From the people who viewed the video, understand the type of engagement they had with it. Did the people who viewed it like or comment? At what point of the video did users exit? 
  1. Know the Goals of Video Marketing

There are many reasons businesses create videos. For one, one of their goals is to establish trust. When videos are valuable, they can lead audiences to come back again, which will add to your credibility. When customers trust you, the more they will look forward to your content. As a result, the chances of converting them become higher. 

Another goal is to drive valuable traffic to your business. Adding videos to your site can increase your chances of ranking high on the first page of search engine results. Moreover, it will help visitors to stay on your site longer. 

Videos can also help you provide knowledge to your audience. It’s crucial to educate your audience about a specific topic, your brand, or what you’re offering. Keep in mind: consumers would rather watch a video to learn about the product or topic compared to other types of content. 


Now that you know some crucial tips to kick off your video marketing campaigns, it’s time that you start now. This is the perfect time to invest in videos for your brand as video content is being highly consumed and preferred by audiences today. If you want to have a higher chance to succeed against the competition, elevate your marketing with videos today! 

Start your video marketing campaign with the help of Discover My Business. We are an online marketing agency in New York, New York that can help you take advantage of video marketing to capture your audience and boost your business. Get a free consultation today!

Hire the Best Marketing Manager: Your Guide to Top Talent

Snagging the right marketing manager can be a game-changer for your business. A standout marketing manager leads campaigns, ignites brand growth, and pushes revenue to new heights. But let’s face it finding that world-class marketer isn’t always a walk in the park.

How do I Hire a Head of Marketing: A Step-by-Step Guide

Finding the right person to lead your marketing efforts is a game-changer for any business. It’s not just about getting someone who can juggle numbers and brainstorm campaigns; it’s finding that strategic thinker who aligns with your vision, connects with the team, and drives results. So how do I hire a head of marketing?

Smart Conversion Rate Optimization Strategies for More Sales

Let’s cut to the chase: boosting your site’s performance is about turning browsers into buyers. That’s where conversion rate optimization strategies come in handy. You’re here because you want to up those numbers, right? By digging into this article, you’ll snag insights on how a good conversion can revamp digital marketing efforts and why every percentage point increase matters.

Creating a Paid Media Budget for Small Businesses: A Guide

So you’ve got a killer product or service and now it’s time to let the world know. That means stepping into the arena of paid media, a game-changer for small businesses aiming to grow big. It’s no secret that marketing can make or break your business, but how do you get started without draining your wallet?

How to Reduce Marketing Agency Costs in a Company: Smart Tactics

Marketing agency costs sneak up on businesses, chipping away at profits and stirring up tension between shareholders and managers. These are the hidden charges you pay when goals misalign, communication falters, or decisions miss the mark.

Navigating Typical Marketing Agency Cost in United States

Let’s cut to the chase: knowing the typical marketing agency cost in United States is a game-changer for any business stepping into the world of outsourced advertising. You’re about to get the scoop on what bucks you’ll be shelling out when teaming up with a marketing guru.

How to Hire a Fractional CMO: A Step-by-Step Strategy

Think your marketing strategy could use a shot in the arm? Maybe it’s time to consider bringing on a fractional CMO. It’s like hiring a full-time marketing guru, but without committing to the hefty salary and benefits package. Companies big and small are getting wise to this move it offers fresh expertise and keeps you ahead of digital trends while being kinder to your budget.

Best Practices for Hiring a CMO: Your Guide to Success

Finding the right Chief Marketing Officer can be a game-changer for your business. Best practices for hiring a CMO will lead you through this complex journey. You’ll discover how to define their role, who should join forces in the search, and what it takes to align their responsibilities with your company’s vision.

What is Marketing: A Guide to Growing Your Business

Think of marketing as the lifeblood of any business. It’s what gets your product out there and turns heads. What is marketing? In a nutshell, it’s how companies connect with folks like you and me, make us wise to what they’re selling, and keep us coming back for more.

Maximize Growth: Key Benefits of Hiring a Marketing Agency

Think you’ve got your marketing covered with just a few posts and ads here and there? Think again. The Benefits of Hiring a Marketing Agency can transform the way you reach out to potential customers, but many business owners hesitate, unsure if it’s the right move. Let me lay it out for you.