Now that you have created a substantial email list, it’s time to create a buzz for your business among your customers. Know that email marketing remains to be one of the most reliable online strategies to boost the sales of a business. Through emails, you can effectively get your audience engaged with your brand.

The challenge, however, is to build anticipation in your emails. So, before you send out an aggressive sales copy or spam-like content, you need to know how to make your customers look forward to what you have to offer. That said, here are three compelling email types that will make customers engage with your brand and potentially become loyal customers.

1. Countdown Email

 Countdown emails are one of the most common email types to create hype about a business’s products or services. A countdown email comes with countdown timers that create a sense of urgency among your customers. When there’s a sense of urgency, customers become aware that the clock is ticking and that they only have a limited time to take advantage of your offer.

 2. Intrigue Email

 An intriguing email comes with a catchy subject that will capture the attention of your customers when they’re going through their inbox. The thing with intrigue emails is that you need to know how to create strong subject lines that will not appear as “clickbait-y.”

 Although it is considered to be one of the most effective emails that can build anticipation, intrigue emails don’t just require a strong subject line, but it also needs to contain a message that is short but powerful. It’s crucial that the body of your email is straightforward and will provide what users are expecting to receive based on the subject line.

 3. Storytelling Email

 A storytelling email comes in series. Sending multiple emails that tell a story is also an excellent way to build anticipation about what is to come next. The important thing here is to create an enticing story that is relevant to your brand, and that will make your clients look forward to more. Know that a storytelling email usually comes in four stages—an initial teaser, scene-setter, a highlighter email, and a launch email.

 When it comes to sending interesting emails for your business, you need to create ones that will build anticipation that can make a huge difference to your email marketing. Before you send out a series of emails to your clients, however, it is vital that you are clear about your goals first. You need to identify what exactly you want to achieve from the emails that you will send.

 Are you looking to gain more leads? Do you want to use your emails to boost customer engagement? Whatever your reason is, determine what’s most important for your business and strategize from there. Only when you have a clear goal can you make an effective email marketing campaign that will give you the results that you want.

 If you haven’t tried email marketing yet, it’s high time that you do. You’ll be amazed at the many opportunities that it can bring your business because of the profitable market out there!

 If you are looking for a digital marketing agency in New York to help you improve your email marketing strategies, get in touch with us today to see how we can help.