What Makes an Effective Website?
An effective website needs to work toward delivering a comfortable user experience for all visitors. The better you can optimize your website, the greater chances you’ll have to convert customers and drive conversions through an online sales funnel.
In this article, we’ll share three ways to optimize your website.
1. Update WordPress
WordPress is an easy-to-use software that allows businesses to create, edit, and configure their published websites online. Since it’s the base app you use as the groundwork of your website, you’ll need to ensure that it’s fully updated.
All the plug-ins and themes you use for WordPress need to be up-to-date for functionality and safety reasons. Getting the latest version of these digital assets will ensure protection from potential cyber threats and compatibility issues with new devices.
Keep in mind that updating your WordPress can also cause some issues with your website. This is why it’s vital to have a backup version before minor or major updates just in case. Doing so allows you to revert to an earlier version while you fix the backend of your site and identify the clunky errors of the latest update.