1. Focused on Data Analytics
The best thing about PPC advertising is that your generated revenue is directly tied to how much you spend on ads. There is no end to objective data that can be used to recalibrate and optimize your PPC strategy, so make sure you are getting the most out of your investment.
A good PPC agency focuses mainly on data, and they should have the corresponding tools to collect and share campaign results with their clients. If they are confident with their PPC techniques and strategies, they will not hesitate to regularly report full analytics with you. Most importantly, they should be able to present this crucial information in ways you can immediately and easily understand.
2. Local Search Experts
If you have a brick-and-mortar store, it’s vital to target local audiences using location-specific keywords. Most online consumers use search engines to look for restaurants and stores nearby, and a vast majority of them visit those physical locations within the same day.
Your PPC agency should have expertise in harnessing a local audience through paid and organic traffic. Look for this information on their website, or ask them about their experience with local SEO on your initial call. It’s best if your prospective agency can present case studies for similar businesses in your location. This way, you know they have the expertise necessary to deliver excellent results.
3. Significant Ad Spending
One of the most significant markers of an excellent PPC agency is their cumulative ad spend. They should be able to show you how much ad spending they have handled for previous clients and what kind of results they have delivered using these amounts. Even if you don’t have tens of thousands of dollars in your budget, you should still choose an agency with a proven ability to provide a significant return on your investment.
4. Hands-On Management
The digital marketing world is constantly evolving to keep up with changing consumer behavior and preferences. PPC advertising is not a one-and-done strategy that you launch and expect unlimited revenue to flow in. In fact, the bulk of the work begins after a campaign is launched. Make sure to choose a PPC agency that provides hands-on management and optimization of their projects.