4 Qualities of a Great PPC Agency

Pay-per-click (PPC) advertising is well known as the most cost-effective ways to bring your business to the forefront of your target audience’s online searches. Online consumers regularly click on paid search ads that are relevant to their interests and meet their needs. If you have a robust and effective PPC strategy, the fee charged for every click becomes negligible because of continuous sales revenue. 

Why You Need a Great PPC Agency

Many business owners aren’t very familiar with digital marketing strategies, so they hire experts to take care of the nitty-gritty details for them. There are dozens, maybe hundreds of PPC agencies out there, and they are not created equal. The quality of their services varies widely depending on their experience and their staff’s expertise. 

A great PPC agency can take your business’s online success to the next level; you just need to choose the right one. To begin your search, here are four important qualities you should look for:

1. Focused on Data Analytics

The best thing about PPC advertising is that your generated revenue is directly tied to how much you spend on ads. There is no end to objective data that can be used to recalibrate and optimize your PPC strategy, so make sure you are getting the most out of your investment. 

A good PPC agency focuses mainly on data, and they should have the corresponding tools to collect and share campaign results with their clients. If they are confident with their PPC techniques and strategies, they will not hesitate to regularly report full analytics with you. Most importantly, they should be able to present this crucial information in ways you can immediately and easily understand.

2. Local Search Experts

If you have a brick-and-mortar store, it’s vital to target local audiences using location-specific keywords. Most online consumers use search engines to look for restaurants and stores nearby, and a vast majority of them visit those physical locations within the same day. 

Your PPC agency should have expertise in harnessing a local audience through paid and organic traffic. Look for this information on their website, or ask them about their experience with local SEO on your initial call. It’s best if your prospective agency can present case studies for similar businesses in your location. This way, you know they have the expertise necessary to deliver excellent results.

3. Significant Ad Spending

One of the most significant markers of an excellent PPC agency is their cumulative ad spend. They should be able to show you how much ad spending they have handled for previous clients and what kind of results they have delivered using these amounts. Even if you don’t have tens of thousands of dollars in your budget, you should still choose an agency with a proven ability to provide a significant return on your investment.

4. Hands-On Management 

The digital marketing world is constantly evolving to keep up with changing consumer behavior and preferences. PPC advertising is not a one-and-done strategy that you launch and expect unlimited revenue to flow in. In fact, the bulk of the work begins after a campaign is launched. Make sure to choose a PPC agency that provides hands-on management and optimization of their projects.

Conclusion

Pay-per-click advertising is a very cost-effective and high-converting marketing strategy that every business should be implementing. It’s not easy to find a good PPC agency, but if you keep an eye out for these four qualities, you’ll get those top-notch results for sure!

Discover My Business is a high-performing digital marketing agency that implements innovative strategies to help businesses find success online. Our services include pay-per-click advertising, marketing automation, website design, and video production. Get a free quote from our PPC experts today! 

Hire the Best Marketing Manager: Your Guide to Top Talent

Snagging the right marketing manager can be a game-changer for your business. A standout marketing manager leads campaigns, ignites brand growth, and pushes revenue to new heights. But let’s face it finding that world-class marketer isn’t always a walk in the park.

How do I Hire a Head of Marketing: A Step-by-Step Guide

Finding the right person to lead your marketing efforts is a game-changer for any business. It’s not just about getting someone who can juggle numbers and brainstorm campaigns; it’s finding that strategic thinker who aligns with your vision, connects with the team, and drives results. So how do I hire a head of marketing?

Smart Conversion Rate Optimization Strategies for More Sales

Let’s cut to the chase: boosting your site’s performance is about turning browsers into buyers. That’s where conversion rate optimization strategies come in handy. You’re here because you want to up those numbers, right? By digging into this article, you’ll snag insights on how a good conversion can revamp digital marketing efforts and why every percentage point increase matters.

Creating a Paid Media Budget for Small Businesses: A Guide

So you’ve got a killer product or service and now it’s time to let the world know. That means stepping into the arena of paid media, a game-changer for small businesses aiming to grow big. It’s no secret that marketing can make or break your business, but how do you get started without draining your wallet?

How to Reduce Marketing Agency Costs in a Company: Smart Tactics

Marketing agency costs sneak up on businesses, chipping away at profits and stirring up tension between shareholders and managers. These are the hidden charges you pay when goals misalign, communication falters, or decisions miss the mark.

Navigating Typical Marketing Agency Cost in United States

Let’s cut to the chase: knowing the typical marketing agency cost in United States is a game-changer for any business stepping into the world of outsourced advertising. You’re about to get the scoop on what bucks you’ll be shelling out when teaming up with a marketing guru.

How to Hire a Fractional CMO: A Step-by-Step Strategy

Think your marketing strategy could use a shot in the arm? Maybe it’s time to consider bringing on a fractional CMO. It’s like hiring a full-time marketing guru, but without committing to the hefty salary and benefits package. Companies big and small are getting wise to this move it offers fresh expertise and keeps you ahead of digital trends while being kinder to your budget.

Best Practices for Hiring a CMO: Your Guide to Success

Finding the right Chief Marketing Officer can be a game-changer for your business. Best practices for hiring a CMO will lead you through this complex journey. You’ll discover how to define their role, who should join forces in the search, and what it takes to align their responsibilities with your company’s vision.

What is Marketing: A Guide to Growing Your Business

Think of marketing as the lifeblood of any business. It’s what gets your product out there and turns heads. What is marketing? In a nutshell, it’s how companies connect with folks like you and me, make us wise to what they’re selling, and keep us coming back for more.

Maximize Growth: Key Benefits of Hiring a Marketing Agency

Think you’ve got your marketing covered with just a few posts and ads here and there? Think again. The Benefits of Hiring a Marketing Agency can transform the way you reach out to potential customers, but many business owners hesitate, unsure if it’s the right move. Let me lay it out for you.