If you are relatively new to digital marketing, don’t fret! In the following sections, you will find four fundamental steps to include in your strategy.
1. Optimize Your Website for Search
Having a website is not enough. You need to optimize it with SEO or search engine optimization to attract more traffic and increase your brand awareness.
Researching relevant keywords and phrases with tools like Google Trends is a good place to start. This step helps you determine the terms related to the services you offer or the area you serve. Furthermore, incorporating these keywords into your website’s page titles, content, meta descriptions, and meta tags will help your website perform better in SERPs, or search engine results pages.