4 Steps to Include in Your Marketing Plan

Word-of-mouth marketing, as well as other traditional methods to promote your home care agency, are still effective. However, today’s increasingly digital times require you to explore more modern strategies, such as digital marketing.

Consumers now consult search engines and social media more than ever to find an agency they can rely on. Considering this, you need a sound digital marketing plan to improve your online presence. This visibility will consequently help prospective clients feel more confident about your services and encourage them to choose you than other agencies.

If you are relatively new to digital marketing, don’t fret! In the following sections, you will find four fundamental steps to include in your strategy.

1. Optimize Your Website for Search

Having a website is not enough. You need to optimize it with SEO or search engine optimization to attract more traffic and increase your brand awareness.

Researching relevant keywords and phrases with tools like Google Trends is a good place to start. This step helps you determine the terms related to the services you offer or the area you serve. Furthermore, incorporating these keywords into your website’s page titles, content, meta descriptions, and meta tags will help your website perform better in SERPs, or search engine results pages.

2. Invest in Quality Content

This not only helps your website perform better but also establishes your agency as an expert in the field.

Regularly publishing in-depth and informative content contributes to your SEO performance. Search engines value websites that are consistently active and produce helpful content, so they tend to put these up in higher rankings.

On top of this, posting unique content consistently attracts both current and potential clients to your website. This encourages them to visit your website regularly to find articles and content that can’t be found elsewhere.

3. Get on Social Media Platforms

One of the most effective ways to be seen online is to be on top platforms like Facebook, Instagram, and Twitter. However, when you create profiles for these channels, keep these tips in mind:

  • Use the same name for each of your social media accounts. Check if the name you want to use is available across all of the platforms you are on This will prevent prospective consumers from getting confused.
  • Use your home care agency’s official logo for all of these accounts. Additionally, make sure that you use the same color scheme to achieve a sense of consistency.

After creating professional-looking profiles, the next thing to do is to keep them updated. Post regularly about upcoming events as well as the services you offer. If you want, you can also post about day-to-day scenes at your agency using Facebook and Instagram stories feature.

4. Utilize Various Forms of Media

Whether you’re working on website or social media content, a variety of multimedia can help make your care agency more attractive. Instead of relying solely on large chunks of text to express what you want to say, why not try using photos or videos?

They present colorful imagery that text does not have. Moreover, they can make you look more modern and professional, which can consequently make you more appealing to a wider audience.


The home care industry has significantly grown over the years, which means that you may be competing with more agencies than ever. Fortunately, there’s a way for you to stand out from the crowd—by building a solid online presence with a well-thought-of marketing plan. This can be an overwhelming task if you have no prior marketing experience, but the tips shared above are a good place to start.

Want to widen your reach and get real results? We can help! DiscoverMyBusiness is a digital marketing agency in New York helping agencies achieve their goals through well-researched online marketing campaigns. If you’re ready to take your digital marketing to the next level, get in touch with us and let’s set up a free meeting!

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