4) Establish timely and consistent communication and collaboration
When the Google Ads outsourcing relationship is underway, your constant communication and collaboration with your PPC partner will determine the success of your PPC campaign. First off, be prompt on your requests, such as when looking for a budget report or checking the performance of your campaign.
Second, create a collaborative environment where you and your partner have an open line of communication. You want to be able to brainstorm, suggest, recommend, and even listen to each other. As the name suggests, your hired PPC agency is your business partner, so both of you share a common goal.