Pay per click (PPC) is a digital advertising strategy in which the advertiser pays an amount only when a user clicks on one of their ads. Before the rise of PPC, companies had to venture into the unknown, ultimately investing huge amounts of money into blind campaigns without any certain measurement. Because of this, PPC advertising is one of the leading modes of advertising in the online world today.
1. Pay per click advertising reaches targeted demographics
As in any advertising, your campaign will not be effective if it’s not reaching your target audience. It’s crucial to identify the right demographics so that you could plan the best way to get your message across. Are you selling to 20 to 30-year-old males living in Asia, earning an x amount of monthly income?
Pay per click advertising allows you to be this specific in your online campaigns. You can precisely target a particular group of people living in an area. Thanks to multiple segmentation options, only the users that are interested in your product or service will see your ad. In turn, your ad will have a higher chance of success since the users seeing it are more likely to click.
2. Pay per click advertising reaches a wide range of potential customers
There are cases when your business needs to reach the largest market in the shortest possible time. Going online and using PPC advertising lets you do just that. There are millions of people using the internet every minute. Facebook alone boasts more than two billion users, which is more than a quarter of the world’s population. When you go online, the possibilities of reaching a wider range of potential customers are boundless.
3. Pay per click advertising turns cold leads into actual customers
PPC ad campaigns, either on direct websites or search engine placements, always come with short descriptions of what you are offering. Users read this short info, and the interested ones will be attracted to stay and click on your offering. More often than not, they are the ones who want to know more about your products and services. From cold leads, they can turn into actual clients who are ready to make a purchase. In any business, a hot lead is always easier to convert than a cold, clueless prospect.
4. Pay per click advertising is cost-effective
The thought of having to pay for each website visit from a PPC campaign is frightening for some businesses. What if advertisers hire people to click on your ad so they could earn more profit? However, credible websites and social media platforms provide agreements that have clear regulations on how your ad placements are safe and legit. For instance, one stipulation states that clicks should only be paid if it takes a specified duration for the viewer to stay on your website.
You can also track how much you spend on your ad by setting a maximum budget. With PPC advertising, you are in total control of what happens throughout the campaign. You can decide how many times and how long your campaign will run, which makes it a cost-effective solution.
Whether you’re starting a new enterprise or transitioning your store into the eCommerce industry, consider using PPC advertising for your next marketing campaign!
If you’re looking for a pay per click advertising agency in New York, get in touch with us to see how we can help.