Search Engine Optimization (SEO) and Lead Generation are two entirely different components of digital marketing. In the simplest words, SEO focuses on generating traffic to your home care agency’s website, while lead generation focuses on increasing the number of your potential clients.

Although they achieve different purposes, you can fuse them to level up your digital marketing efforts, widen your reach, and increase relevant leads. In this article, we will share four ways you can leverage SEO to complement your lead generation efforts and build success online: 

1. Plan your keywords

The first step to optimizing your website for search engines is to conduct a thorough keyword research. SEO keywords are words and phrases that users enter into search engines to find what a business or an answer to a problem.

Identifying and using relevant keywords for your health care agency throughout your website and the content will tell Google and other search engines what you’re all about, which is what makes you rank higher on the results pages. Using the wrong keywords, on the other hand, will make you land on irrelevant search results and cost you thousands of your ad budget.

2. Invest in content marketing

There’s a smart way for you to help your existing and potential customers solve their problems and boost your search ranking at the same time. This is essentially through allotting time, effort, and resources into your content marketing strategy.

Your content could be anything from blogs and case studies to infographics and social media posts. Although they may take different forms, what’s common in all of them is that they are created to deliver useful information or tell a story to trigger emotions or engagement.

Your content is also where you will be applying your previously identified keywords. The bigger the number of your SEO-optimized content, the higher your chances of performing better in search engine rankings. However, you should always remember that on top of having the right keywords in the right places, your priority is to provide valuable and helpful content to your market.

3. Explore local SEO

Local SEO is a search engine optimization strategy that has been around for years but has only gained increased attention recently. It takes SEO to the next level as it helps your business be more visible to potential customers near your agency.

The need for local SEO became evident when Google noticed one significant trend: users want to look for solutions to their problems that are in the immediate area. Keep in mind that your target market could be looking for the best home care agencies in your area, and this is where you can step in to offer assistance.

4. Regularly assess your performance

Before anything else, you should know that any adjustments you make to your SEO efforts will not show results right away. Although it may take a while to see visible changes in your performance, be sure to remain consistent with them.

Quality and fully optimized content posted in a consistent schedule will eventually bear visible outcomes that you must take note of and analyze. By using these insights, you can further revise your efforts to perfect your digital marketing strategy and dedicate your time and efforts to bring qualified prospects.    

Conclusion

Combining SEO and lead generation will work wonders for your sales performance and business growth. If you are willing to spend a little more to enhance your home care agency, exploring Google Ads and working with a pay-per-click advertising agency is another smart way to increase your high-quality leads.

If you’re looking for a digital marketing agency in New York to help you leverage search engines, we’re the ones for you! Our expert marketers are committed to providing you with powerful marketing solutions to widen your reach and bring in qualified leads. Get in touch with us today to see how we can help!