2. Invest in content marketing
There’s a smart way for you to help your existing and potential customers solve their problems and boost your search ranking at the same time. This is essentially through allotting time, effort, and resources into your content marketing strategy.
Your content could be anything from blogs and case studies to infographics and social media posts. Although they may take different forms, what’s common in all of them is that they are created to deliver useful information or tell a story to trigger emotions or engagement.
Your content is also where you will be applying your previously identified keywords. The bigger the number of your SEO-optimized content, the higher your chances of performing better in search engine rankings. However, you should always remember that on top of having the right keywords in the right places, your priority is to provide valuable and helpful content to your market.