5 Common PPC or Ads Management Questions, Answered

Pay per click, or PPC, is a crucial marketing strategy utilized by digital marketing and PPC firms to draw in online audiences.

The PPC-related questions we receive the most are listed below, along with where to find a PPC agency in Chicago.

Will PPC Be Effective For My Company?

PPC is one of the best marketing strategies for businesses when done properly. However, you’ll be wasting money if you don’t do it correctly. Depending on your goals, it might or might not be the best option for your firm.

PPC offers many opportunities to improve brand recognition. Whether or not your advertisements generate a positive return on investment, if they are seen, more people will be aware of your business.

PPC can help generate sales, but a website’s quality is required to turn visitors into consumers.

Depending on your company type, you can improve your PPC campaign in some ways. For instance, because it offers both text and image ads, the Google Shopping Network is perfect for businesses. However, you could prefer longer ad wording if the business offers services.

Why Do I Constantly Get Ads From My Competitor?

You might be seeing retargeting advertisements, which many digital marketing agencies advise.

Remarketing employs cookies to work when users go to your website. Users who visit other websites in the Google network may see your advertisement as a result of the cookie.

You should test it as well because it could significantly increase your conversions.

How Come My CPC is Growing?

There will be competition for your keywords, and you can be certain that because your competitors are also utilizing keyword conversion optimization, the price increases. Even with just one active rival, CPCs can increase significantly.

The quality score is another factor that affects the price.

You can experience increased costs per clock if your quality score drops.

Although many factors affect quality scores, some of the most significant ones are CTR, ad relevance, and landing page relevance.

You could change this by ensuring that every employee in your workforce is growing.

One of the best strategies to increase the efficiency of your PPC advertisements is to improve the variables that affect quality scores. Of course, you can also hire PPC management experts to help you out. 

How Can The Quality Score Be Raised?

Google evaluates the effectiveness of your advertising concerning your landing pages and keywords using the quality score. A high-quality score is necessary because it boosts ranking and brings down CPC.

You may raise this score by ensuring your ad copy is pertinent to your landing page and keywords. Consider the user experience on the landing page as well. You might even include negative keywords unrelated to your business.

How Can I Improve My Conversion Rates?

Check to see that your conversion tracking is configured properly first. Conversions may be challenging to come by when your campaigns initially go live. However, to make them occur, run tests frequently. Every advertisement needs to be pertinent to your landing page and keyword. Use a variety of negative language.

Furthermore, various tools are available that may help you succeed with competitor analysis, a crucial PPC component. Examine Auction Insights in your Google Ads interface to see who else is making bids on the same phrases as you.


It takes time, strategy, and effort to succeed with PPC. Over the year, you should be able to boost sales and brand recognition if you properly choose your keywords, delete terms, and optimize your landing pages for conversions. Contact a PPC management firm to work with you! 

Discover My Business is a digital marketing agency that provides PPC, web design, marketing automation, and video production services. Contact PPC management experts today!

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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