5 Digital Marketing Trends to Look out for in 2020

The digital world has immensely changed over the past few years. As the new year has just begun, likewise, look forward with excitement to the new trends that will impact your digital marketing strategies. If you are unsure of how to keep up with all these changes, the best to take is to know what these 2020 trends are and build your digital marketing strategies around them.

Here are five digital marketing trends in 2020 that you need to know about:

1. Chatbot incorporation

Although many companies have previously incorporated chatbots into their business processes, the trend will continue to rise this year as it’s proven to be effective in enhancing customer experience. Know that chatbots are programmed to answer site visitors’ questions in real-time. Additionally, it’s a cost-effective way for companies to respond to common customer questions without them having to be online 24/7.

2. Rank for featured snippets

In recent times, it has become more challenging to rank highly on Google. As a result, there’s been a noticeable decrease in organic clicks while zero-click searches rise on search engines due to its featured snippet feature. A recent study showed that 50 percent of searches on Google end without a click.

This is because users who land on a search results page are immediately presented with the featured snippet that contains the answer to their query. As a result, some users no longer find the need to click on any website.

Keep in mind that this trend will be more prevalent in 2020. Because of this, it urges marketers and business owners to gear up and employ marketing strategies that will show their pages on the featured snippet section of Google.

3. Automation advancements

Automation in digital marketing involves using software or tools to automate marketing activities. Marketing automation allows better time management and provides more significant insights into customer behavior.

In 2020, digital marketing will utilize more automation tools for manual and repetitive tasks, such as reminders, reports, and sending emails, among others. Ultimately, this will make the entire marketing process faster and more manageable.

4. Hyper-targeting development

Gone are the days when businesses invested in generic ads. Now, customers are more responsive to personalization, which paved the way for hyper-targeting. Hyper-targeting puts more focus on personalized ads for customers through retargeting and customized offers based on the customer’s purchase history.

5. Voice search increase

In 2020, businesses and digital marketers will see more people using their mobile devices with voice assistant capabilities. These voice assistants can search for different topics, read texts, and dictate SMS messages.

This brings forth the need for voice search-optimized content that will be extremely useful in 2020 for your website. To optimize content for voice search, you must understand the language that people use — long sentences with precise keywords. Your content must be conversational and answer the questions of online users.

As technologies become more advanced, the more it becomes challenging for businesses. Therefore, business owners and marketers must gear up and prepare for the future. At this point, you now know the five emerging digital marketing trends in 2020 that you must keep in mind. Staying on top of these trends will help the growth of your business.

 

If you are looking for a digital marketing agency in New York to help you employ these trends in your marketing strategies, get in touch with us today to see how we can help.

Hire the Best Marketing Manager: Your Guide to Top Talent

Snagging the right marketing manager can be a game-changer for your business. A standout marketing manager leads campaigns, ignites brand growth, and pushes revenue to new heights. But let’s face it finding that world-class marketer isn’t always a walk in the park.

How do I Hire a Head of Marketing: A Step-by-Step Guide

Finding the right person to lead your marketing efforts is a game-changer for any business. It’s not just about getting someone who can juggle numbers and brainstorm campaigns; it’s finding that strategic thinker who aligns with your vision, connects with the team, and drives results. So how do I hire a head of marketing?

Smart Conversion Rate Optimization Strategies for More Sales

Let’s cut to the chase: boosting your site’s performance is about turning browsers into buyers. That’s where conversion rate optimization strategies come in handy. You’re here because you want to up those numbers, right? By digging into this article, you’ll snag insights on how a good conversion can revamp digital marketing efforts and why every percentage point increase matters.

Creating a Paid Media Budget for Small Businesses: A Guide

So you’ve got a killer product or service and now it’s time to let the world know. That means stepping into the arena of paid media, a game-changer for small businesses aiming to grow big. It’s no secret that marketing can make or break your business, but how do you get started without draining your wallet?

How to Reduce Marketing Agency Costs in a Company: Smart Tactics

Marketing agency costs sneak up on businesses, chipping away at profits and stirring up tension between shareholders and managers. These are the hidden charges you pay when goals misalign, communication falters, or decisions miss the mark.

Navigating Typical Marketing Agency Cost in United States

Let’s cut to the chase: knowing the typical marketing agency cost in United States is a game-changer for any business stepping into the world of outsourced advertising. You’re about to get the scoop on what bucks you’ll be shelling out when teaming up with a marketing guru.

How to Hire a Fractional CMO: A Step-by-Step Strategy

Think your marketing strategy could use a shot in the arm? Maybe it’s time to consider bringing on a fractional CMO. It’s like hiring a full-time marketing guru, but without committing to the hefty salary and benefits package. Companies big and small are getting wise to this move it offers fresh expertise and keeps you ahead of digital trends while being kinder to your budget.

Best Practices for Hiring a CMO: Your Guide to Success

Finding the right Chief Marketing Officer can be a game-changer for your business. Best practices for hiring a CMO will lead you through this complex journey. You’ll discover how to define their role, who should join forces in the search, and what it takes to align their responsibilities with your company’s vision.

What is Marketing: A Guide to Growing Your Business

Think of marketing as the lifeblood of any business. It’s what gets your product out there and turns heads. What is marketing? In a nutshell, it’s how companies connect with folks like you and me, make us wise to what they’re selling, and keep us coming back for more.

Maximize Growth: Key Benefits of Hiring a Marketing Agency

Think you’ve got your marketing covered with just a few posts and ads here and there? Think again. The Benefits of Hiring a Marketing Agency can transform the way you reach out to potential customers, but many business owners hesitate, unsure if it’s the right move. Let me lay it out for you.