Here are five digital marketing trends in 2020 that you need to know about:
1. Chatbot incorporation
Although many companies have previously incorporated chatbots into their business processes, the trend will continue to rise this year as it’s proven to be effective in enhancing customer experience. Know that chatbots are programmed to answer site visitors’ questions in real-time. Additionally, it’s a cost-effective way for companies to respond to common customer questions without them having to be online 24/7.
2. Rank for featured snippets
In recent times, it has become more challenging to rank highly on Google. As a result, there’s been a noticeable decrease in organic clicks while zero-click searches rise on search engines due to its featured snippet feature. A recent study showed that 50 percent of searches on Google end without a click.
This is because users who land on a search results page are immediately presented with the featured snippet that contains the answer to their query. As a result, some users no longer find the need to click on any website.
Keep in mind that this trend will be more prevalent in 2020. Because of this, it urges marketers and business owners to gear up and employ marketing strategies that will show their pages on the featured snippet section of Google.
3. Automation advancements
Automation in digital marketing involves using software or tools to automate marketing activities. Marketing automation allows better time management and provides more significant insights into customer behavior.
In 2020, digital marketing will utilize more automation tools for manual and repetitive tasks, such as reminders, reports, and sending emails, among others. Ultimately, this will make the entire marketing process faster and more manageable.
4. Hyper-targeting development
Gone are the days when businesses invested in generic ads. Now, customers are more responsive to personalization, which paved the way for hyper-targeting. Hyper-targeting puts more focus on personalized ads for customers through retargeting and customized offers based on the customer’s purchase history.
5. Voice search increase
In 2020, businesses and digital marketers will see more people using their mobile devices with voice assistant capabilities. These voice assistants can search for different topics, read texts, and dictate SMS messages.
This brings forth the need for voice search-optimized content that will be extremely useful in 2020 for your website. To optimize content for voice search, you must understand the language that people use — long sentences with precise keywords. Your content must be conversational and answer the questions of online users.
As technologies become more advanced, the more it becomes challenging for businesses. Therefore, business owners and marketers must gear up and prepare for the future. At this point, you now know the five emerging digital marketing trends in 2020 that you must keep in mind. Staying on top of these trends will help the growth of your business.
If you are looking for a digital marketing agency in New York to help you employ these trends in your marketing strategies, get in touch with us today to see how we can help.