Yes, PPC marketing can help you reach your target audience, but it’s important to track the right KPIs to make sure you’re getting the most out of your ad spend. In this post, we’ll share the most important PPC marketing KPIs you should be tracking to ensure your campaigns are successful.
1) Conversion Rate
The conversion rate is the number of people who click on your ad then complete the desired action, divided by the total number of people who view your ad. A conversion rate of 10% means that 10% of people who viewed your ad clicked on it, and converted by visiting your site or making a purchase.
Example: If 1000 people clicked on your ad, and 100 of them visited your website and made a purchase, your conversion rate would be 10 percent.
2) Cost Per Click (CPC)
Cost per click (CPC) is the cost that your company pays Google every time someone clicks on your ad. CPC is determined by how much you bid on your keywords. You can increase your CPC by increasing your maximum bid.
The average CPC in your niche will vary depending on the competitiveness of your niche. For example, if you are in a highly competitive niche, you will need to pay a higher CPC in order to get your ad seen by potential customers.
3) Quality Score (QS)
Quality Score is a metric that Google uses to determine how relevant and useful your ad is to the user. Quality Score is a combination of click-through-rate (CTR), relevance of your ad to the keyword, and the quality of your landing page. Quality Score is important because it determines both your ad position and your CPC.
A high-quality score means that your ad is relevant and useful to the user, which will result in a lower CPC and a higher ad position. A low quality score means that your ad is not relevant or useful to the user, which will result in a higher CPC and a lower ad position.
4) PPC Campaign’s Average Position
Once you have identified your key metrics, it’s time to start monitoring them on a regular basis. This will allow you to spot trends and potential issues and make adjustments to your campaigns as needed.
If you’re not sure where to start, consider using a digital marketing agency that specializes in Facebook advertising. They can help you set up your campaigns, track your key metrics, and optimize your campaigns for better results.
5) Return on Ad Spend (ROAS)
ROAS is a metric that measures the percentage of revenue you earn for every dollar you spend on your ads. A higher ROAS indicates that you are earning more revenue for every dollar you spend on your ads. A lower ROAS indicates that you are spending more money on your ads than you are earning in revenue.
These key performance indicators will help you measure the success of your Google Ads campaigns. If you are not getting a high ROAS or any conversions from your campaigns, then you need to improve your campaigns. You can do so by optimizing your keywords, ad copy, and landing pages.
Discover My Business can help you improve your business’ PPC marketing campaigns. We are the best Google Ads management company in the area. Get in touch with us today to request a free quote.