Here’s what you need to ask candidates:
- How They Do Keyword Research
Google’s search box is where people type in the words or phrases they are looking for. The words that they type in are called keywords. Keywords are important for PPC campaigns because they help you find the customers who are most likely to be interested in what you offer. Your PPC expert should be familiar with keyword research and know about the tools available for finding the right keywords. Some tools can help you to determine which keywords are more likely to be successful.
- How They Test Ad Copy
A PPC management campaign involves multiple ads. PPC experts must test these ads on different factors to see what works best. Split testing is when you keep one ad as the original and experiment with the others. This shows how experienced a PPC agency is with executing ad copy testing.
- What Changes They’re Going to Make to Your Landing Pages
PPC experts must test ad copies on several factors to see which performs best. This is called split testing, and finding the best-performing ad copy is important. PPC agencies should be experienced in split testing and be able to provide tips on how to do it effectively.
- How They Approach Social Media PPC Ads
Your PPC agency should understand how social media PPC ads work to mark your presence on various platforms. Ads on social media platforms like Facebook, Twitter, Instagram, and LinkedIn work differently than ads on a search engine results page. With the rise of social media, your PPC agency must be able to place your ads on these platforms.
- How They Remarket Existing Campaigns
Remarketing is a way of reaching out to people who have already visited your website. By displaying your ads to them again, you can remind them of your products or services and encourage them to buy. This technique can be useful for locked potential customers and also helps to increase brand awareness. Your PPC expert should be able to convince you of its benefits and how it can enrich user engagement on your website.
Make sure to ask the right questions when hiring a PPC expert. By researching and knowing what to look for, you can be sure to find the best possible candidate for the job. Pay attention to their previous experience, their ability to think strategically, and their understanding of the ever-changing landscape of paid search. With the right person on your team, you can confidently move forward with your paid search campaigns and reach your marketing goals.
Discover My Business provides pay-per-click ads, web design, marketing automation, and video production services. We are a PPC agency in Chicago, helping companies and local businesses thrive with our all-in-one online advertising, sales, and marketing solution. Rest assured your digital marketing will be strong enough to withstand social media outages. Get in touch with us today and let us know how we can help!