Gaining new customers is a responsibility that every business must do. It helps them increase their profits, grow their customer base, and expand their reach. Without them, a company will not stay competitive and last long. For these reasons, you must find creative ways to attract new customers, including investing in a pay-per-click (PPC) agency to handle your paid ads.

While organic marketing strategies are one of the most ethical ways to boost visibility, paid ad campaigns can help leverage your marketing efforts.

This article will discuss how content marketing and search engine optimization (SEO) can improve the user experience and tackle how SEO affects paid ads performance.

Benefits of SEO and Content Marketing

Content marketing and SEO are essential if you want search engines like Google to recognize your website. You must create fresh, high-quality content that people need and ensure current content is updated—doing these will boost your business’s visibility and attract new customers.

The Relationship between PPC and SEO

SEO and PPC work together to get more people on your website but in different ways. Search engine optimization strategies focus more on gaining unpaid, organic search engine results. On the other hand, PPC means paying for ads to appear in search engine results.

Combining them can be beneficial because they bring unique aspects to your online strategy. SEO helps drive more relevant traffic, while PPC can increase the number of potential customers.

5 Ways SEO Impacts Paid Ads Performance

After discussing the benefits of SEO and content marketing and the relationship between PPC and SEO, this section will enumerate five ways SEO can impact your paid ads performance.

1. Reduce Cost per Click

As a business owner, you want to market your company while reducing costs because it can help you save money for more significant investments. You can rank your product pages at the top of search results by optimizing your website content and improving SEO. That way, you can reduce the costs of your PPC campaigns while increasing visibility, conversions, and returns for the same amount of money you spent.

2. Improve Conversion Rates

Whether you’re a small business owner or the CEO of a well-established company, there’s nothing more exciting than seeing a visitor convert into a loyal customer.

Letting a specialist optimize your eCommerce business website can significantly increase your return on investment from your paid advertising campaigns. They’ll do this by researching and optimizing your product’s titles, descriptions, images, and more to ensure they appear on the search engine result pages. They can also tailor your products to show up more often and for more relevant searches on Google Shopping or Google Ads.

3. Builds Your Remarketing Audience

If you’re using remarketing ads, you must convince visitors to click on your website to create your remarketing list. However, if you’re only relying on PPC agencies to drive traffic, the maintenance cost of maintaining the remarketing list can be high. You can reach and re-engage potential customers without spending too much by launching content marketing campaigns focusing on SEO.

4. Drive Higher Lifetime Value

You can reduce the costs per acquisition and increase the lifetime value by working with SEO and PPC agencies. You can increase the number of touchpoints by creating content that targets the post-sale stage. That way, you can build trust with your customers and convince them to return to your company frequently.

5. Content Marketing Drives Leads from PPC

You should consistently integrate content marketing and paid ads. You should use content to create high-value downloads, repurpose it to make a multimedia library, and use paid ads to drive leads.

Paying for a Worthwhile Success

Business owners must combine SEO and PPC strategies to generate more leads and reach a broader audience. Working with a reputable PPC agency can help propel your company to worthwhile success.

Discover My Business is a PPC agency in Chicago committed to helping you grow your business through effective paid search marketing techniques. Contact us now to start a project!

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