5 Tips to Quickly Pick the Perfect Font for Your Logo


MARCH, 2022

Logo Design for Business
Digital Marketing Tips & Tricks
Digital Marketing Agency

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Creating a logo isn’t as easy as you might think. With virtually infinite ways you can go about creating one, settling with the perfect one is a massive challenge indeed. One of these challenges is understanding which font to pick for your logo, and with hundreds if not thousands to choose, this, again, is not easy.

However, just because something is hard doesn’t mean it is impossible! Today, we’re going to share with you some tips on how you can quickly pick the perfect font for your logo:

1. Know the Meaning of the Fonts

This might seem obvious, but knowing the meaning of the font itself can help you choose right. For example, if you decide to use a font inspired by a specific alphabet, you should be aware of the meaning and history of this alphabet. Otherwise, you might be picking with a negative connotation or meaning behind it, hurting your logo and even your reputation.

2. Learn the History of the Font

There are hundreds of fonts, but some of them have been around for centuries, changing over time. Knowing the history of the font can help you understand the differences and the specific features of each and every character of the font.

3. Look at the Font and How it is Used

Learning about fonts is one thing, but it’s best that you see the font in use as well. Looking at how a font is used in other logos, brands and products will help you understand how to properly apply it in your own logo. You will also realize that specific industries generally opt for certain types of fonts. To help you out, check out your competitors and see what fonts they’re using.

4. Look at the Shape of the Letters

When it comes to lettering, different fonts have different shapes. For example, some fonts have serifs, small lines that come off of the ends of the letters, while others don’t. Some fonts are rounded, while others are more straight-edged. Some have a lot of open spaces, while others are more closed in. Getting a feel for how the letter shapes come together will help you understand what works best for your logo.

5. See if the Font is Free to Use

While some fonts are free to use, most of them come with a cost. Knowing if you have to pay for your font or not can help you decide if you really want to use it or not. Also, some fonts may or may not be available for use commercially, so always reach out to the creator of this is your concern! You wouldn’t want to get into unnecessary trouble using a font that wasn’t intended for commercial use.


Picking the perfect font for your logo can be very daunting, but by following some simple tips, like the ones we’ve shared above, you can have the perfect font in no time! Of course, if you cannot be bothered by such a hassle, feel free to reach out to professional designers. They have the experience you need to develop the perfect logo that you can be proud of to represent your business.

Discover My Business is a digital marketing agency that offers a variety of services from web design to PPC and more. If you are looking for business logo design services in New York, get in touch with us today!

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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