5 Ways Subdomains Can Boost the Performance of Your Website

Do you have a company website that you want to maximize? Why not try adding subdomains? It’s like having another section in your brick-and-mortar store specializing in certain products and services to draw a more defined target market.

With it, you can effectively double your traffic and conversion rate by giving customers two reasons to visit your business.

Read on to find out how adding subdomains to your website can help with its design and promotion, which could double the growth of your business.

An Overview of Subdomains

Subdomains help make a site easier to navigate and set up. You can also use a subdomain to send people to another website, like your social media profile. They are used for building and testing websites. Before putting new plugins and updates out to the public, developers test them on a subdomain staging site. Subdomains are good for mobile sites, sites for a specific country, and parts of a site.

Here are five reasons subdomains can have an impact on making your website work even harder:

  1. It Gives Better On-Site Experience

Using a subdomain lets you give visitors a different experience than what they get on your main site. Subdomains are an extension of your main domain and are used when you want to dig deeper into a topic but don’t want to clutter up your main site.

When your website’s content is set up this way, it’s easier for people to find the information they’re looking for, thus improving your consumer experience.

  1. It Can Boost Your Website’s Search Engine Rank

Since users will have a better time on your site, it increases search engine rankings (SERP). This means the longer someone stays on your website, the higher it will rank (including subdomains).

Search engines treat subdomains independently as websites, and you can link to your primary domain from any of your subdomains. Your website’s ranking in search engines will increase, leading to more people visiting.

  1. It Can Target International Markets

A subdomain’s content can be made to fit a specific demographic and location through geotargeting. This is the way to go if you are the owner of a multinational company that wants to grow into new areas. This means that if you make a separate subdomain for a country, your SEO ranking will go up in that country.

You should change your website’s language and content to be appropriate for the country you want to attract visitors from. Use a subdomain along with the free tools for marketing cooperation that are now available. It may be easier for you to reach the markets that interest you.

  1. It Can Expand Your Business’ Brand and Revenue Streams

Your business could use subdomains to increase online sales like most businesses now do. When many brick-and-mortar businesses try to make their presence known online, subdomain is an excellent strategy to expand quickly.

It is also advantageous to be recognized as an authority in more than one field because this increases the pool of potential customers you can serve. For example, your main site can be a real estate listing, while your subdomain might be for people looking for property management services.

Even if some of your customers are the same, you can better serve each one if you keep them segregated. The increased specificity of subdomains may increase conversion rates as a whole.

  1. It Can Help Grow Authority in Niche Markets

Most subdomains are designed to reach users that the main website couldn’t. This SEO strategy can be used by businesses to increase their authority and traffic in specific niches.

As an example, a real-world bakery might be able to sell coffee beans online with a subdomain. This side business doesn’t get in the way of the site’s main goal, which is to sell baked goods, but it lets them make money from coffee lovers.

Even though both are about food, the focus of the main site on baking may have hurt its coffee rankings. Subdomains aid keyword targeting.


Even though subdomains are useful, they alone are not enough to make your website profitable. You still have to do your legwork–produce good products and services, publish great content, optimize your website, and so on.

However, it is a great strategy if you see your online business expanding and diversifying. It is much needed to be a resilient business in these challenging and changing times. Using subdomains, you can improve your website’s SEO and keep it raking in traffic and revenue for your business’ success.

Are you in need of a PPC agency in Chicago? Get in touch with our experienced team at Discover My Business now. Aside from pay-per-click advertising services, we also offer site design, marketing automation, and video creation services. We are a digital marketing company in the United States that can help your business get discovered and succeed, so contact us today!

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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