5 Ways to Make Your PPC Marketing Strategy Recession-Proof

PPC marketing can be a great way to weather the storm of an economic recession. By following a few simple tips, you can keep your PPC campaigns profitable and effective, even in tough times. If this is something that you’re interested in learning more about, read on as we break down five tips that will help make your PPC marketing strategy recession-proof.

Keep Your Campaigns Tightly Focused

One way to recession-proof your PPC campaigns is to keep them tightly focused. This means targeting your ads as narrowly as possible, so you’re not wasting money on clicks that don’t result in sales. You may also want to consider using more specific keywords, rather than general terms, to ensure your ads reach the right people.

Utilize Negative Keywords

Another way to focus your campaigns is by using negative keywords. This means adding words and phrases to your campaign that you don’t want your ads to show up for. This can help you avoid irrelevant clicks and save money on your advertising budget.

Optimize Ads for Mobile Users

Mobile optimization is key for online advertising success in today’s world. With more and more people using their smartphones and tablets to access the internet, it’s important to make sure your ads are optimized for mobile users. This means using smaller text and making sure your buttons and call-to-action buttons are easy to click on a touch screen.

Another important factor to consider is screen size. Make sure your ads are designed to be viewed on a variety of screen sizes, from small smartphones to large tablets. You may also want to consider using a responsive design, which will automatically adjust the size and layout of your ads to fit the screen on which they’re being viewed.

If you’re not sure whether your ads are optimized for mobile users, use Google’s Mobile-Friendly Test tool to find out. This tool will analyze your website and tell you how mobile-friendly it is.

Keep Your Budget in Check

It’s important to keep your budget in check during a recession. This means setting limits on how much you’re willing to spend each month on your PPC campaigns. It may also mean scaling back your campaigns until the economy recovers.

Test and Track Your Results

There is no one-size-fits-all answer to the question of how to recession-proof your PPC campaigns. However, the best way to recession-proof your campaigns is to test and track your results. This means tracking which ads are performing the best and making changes to your campaigns accordingly. It also means keeping track of your spending so you can adjust your budget as needed.

It’s important to be proactive when it comes to recession-proofing your PPC campaigns. By tracking your results and making small changes to your campaigns, you can ensure that your campaigns are as effective as possible, even in tough economic times.


As you can see, there are a few things that businesses can do to recession-proof their PPC marketing strategy. While it may seem daunting at first, it’s not something that you won’t be able to overcome as long as you make the necessary preparations.

Discover My Business is a trusted and reliable PPC agency in Chicago that can assist you not only with PPC campaigns but also with other digital marketing methods. Make an appointment with us today!

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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