1. Make it easier to provide answers
In a similar way that search engine algorithms predict keyword searches from its users, law firms need to target their clients with the right questions by responding with relevant information. It’s important to keep your copy straight to the point while giving as quick of an answer as possible.
Stick to specifics, in terms of numbers of days, cost of fines, and important documents that they may need to prepare. It’s your firm’s job to make it easier for your customers’ search results to reach the right landing pages of your website, from the information that they need from contact info to legal terminologies.