SEO involves using targeted keywords to improve your website’s ranking on search engine results pages (SERPs). On the other hand, PPC advertising is a form of paid advertising that allows you to place ads on search engine results pages. PPC advertising aims to drive traffic to your website and generate leads or sales. Both methods are strong enough on their own, but combining them grants marketers several benefits, including:
#1 – Boosts Brand Awareness
SEO and PPC are both effective in boosting brand awareness. The higher your website ranks on SERPs, the more likely prospects will find you. The same goes for PPC advertising. A well-written and targeted ad can drive traffic to your website, leading to more sales or leads.
For example, if you sell kitchen appliances, you may want to target keywords such as “kitchen appliances,” “small kitchen appliances,” and “kitchen appliances for sale.” You can improve your website’s ranking on SERPs by targeting these keywords, leading to more traffic and sales.
#2 – Increases Website Traffic
Combining SEO and PPC can also help you increase your website’s traffic. If your website appears on the top of SERPs, it will generate more clicks, leading to more prospects visiting your website. The same goes for PPC ads. A well-written and targeted ad can attract prospects to your website and generate more traffic.
Website traffic also has a direct impact on your website’s conversion rate. The more traffic your website generates, the more prospects you’ll have to convert into customers.
#3 – Creates New Opportunities Based on Website Ranking
Since SEO and PPC improve your website ranking, you’ll have more opportunities to appear on SERPs for relevant keywords. In other words, your website will be more visible to prospects looking for the products and services you offer. This increased visibility can lead to more clicks, prospects, and customers. It can also help you build brand awareness and establish your business as an authority in your industry.
#4 – Broader Keyword Coverage
Keyword coverage matters because it creates new opportunities for your business. If your website appears on the top of SERPs, you’ll have a better chance of getting more prospects to visit your website. The same goes for PPC ads because a well-written and targeted ad can attract prospects to your website and generate more traffic.
For example, if you use the keyword “dog food,” you’ll be able to appear for other related keywords like “best dog food,” “dog food brands,” “dog food comparison,” and so on. This broader keyword coverage can help attract prospects to your website and generate more leads.
#5 – Making Data-Driven Decisions
For the most part, digital marketing is all about making data-driven decisions. With the help of the right keyword research tools, you’ll be able to understand your target audience better, create better content, and improve your overall marketing strategy. You can understand how people search for your products or service and identify new keywords to target them through SEO.
#6 – Long-Term Results
SEO and PPC can help you achieve long-term results. Once you achieve a top ranking on SERPs, you’ll be able to maintain that ranking for a long time. Once you establish a successful PPC campaign, you can continue to run that campaign and generate leads and sales long-term. This contrasts with traditional marketing and advertising methods, which often require a significant upfront investment and provide only short-term results.
Any digital marketing strategy will include SEO or PPC, which can be combined for better results. These two methods complement each other and can be used to achieve your marketing goals. All that matters is executing them correctly to ensure satisfactory results.
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