8 Ways to Reduce Wasted Spend on Pay-Per-Click Ads Part 2


JULY, 2022

PPC Advertising
Digital Marketing Tips & Tricks
Digital Marketing Agency
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If you’re not getting the results you want from your PPC campaigns, it might be because you’re wasting money on clicks that don’t convert to sales or leads.

You can do a few simple things to reduce wasted spending in your PPC account. The article below discusses four of eight tips on saving money today.

      1. Utilize Bid Modifiers

        Bid adjustments let you customize how often your ads appear based on the searcher’s location, the time of day, and what type of device they’re using. For example, you might want your ad to appear more often to people searching from New York than from Dallas or people searching during certain hours of the day.

        You can make bid adjustments for location, device, day of the week, time of day, age, gender, and household income. You can use this to your advantage if you’re getting many more customers from a city like York. You can bid higher than in other cities.  

        You can also make a device bid adjustment. If you know that your website gets a lot more traffic from a certain device, you can adjust your bids to get the best return, whether from a desktop, mobile, or tablet.

      2. Review Search Query Reports

        One of the best ways to learn more about your customer and how they’re searching for your business is to view your search query reports.

        You will see a collection of what your customers search for and which of your ads they click on. Tracking your customer’s search queries is a quick way to learn more about your potential customer.

      3. Make Use of Negative Keywords

        Negative keywords are words that prevent your ad from displaying to people who search for those words. For instance, if you sell women’s clothing and use the keyword women’s clothing, you’ll also get people searching for men’s clothing.

        To avoid displaying your ad to people looking for men’s clothing, which would be the wrong audience for you, you can add the negative keyword men’s. Use negative keywords to eliminate irrelevant searches that will waste your money.


      4. Create a Good Landing Page Experience

        Last but not least, your landing page has to convert well enough to offer a great experience for your customer. Remember, at some point, your customer will get to the page you’re driving them to. It better be worth it.

        A good landing page may be the difference in whether or not you get a conversion. To create a good landing page experience, you need to optimize your landing page properly.


        You should be pleased with yourself if you follow these eight tips on reducing wasted spending on pay-per-click ads. You should be able to control your ad spend and get a better return on those ads. Less wasted advertising means you will have more money to put toward more important things, like hiring more help for your business or getting new leads to get more customers.

        Use the eight tips in this two-part blog to optimize your PPC campaigns!

        Discover My Business provides pay-per-click ads, web design, marketing automation, and video production services. We are a PPC agency in Chicago, helping companies and local businesses thrive with our all-in-one online advertising, sales, and marketing solution. Rest assured your digital marketing will be strong enough to withstand social media outages. Get in touch with us today and let us know how we can help!

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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