Given that the legal industry is incredibly competitive and cutthroat—there are approximately 1.3 million lawyers alone—it is vital that you carefully plan your law firm’s PPC campaign should you decide to deploy one. In this guide, we’ll explore how you can run a successful PPC campaign that can get you more clients.
An overview of how PPC advertising works for law firms
First things first, your law firm will have to bid money to have your desired ad appear on top of the search results when someone searches for a particular keyword or phrase that you’re targeting. If your bid is high enough and the search engine you’re bidding on deems your ad copy and website relevant to the user or searcher, then your ad will be displayed in your target audience’s search results. Usually, PPC-fueled ads have an “ad” attached to them to signify that they were paid for.