Ad Scheduling in Google Ads – What Is It & How to Set It Up

As a business owner seeking growth for your startup or corporation, you may already be aware that Google Ads is Google’s pay-per-click (PPC) advertising solution. It can increase your chances of having your ads shown next to search results when users are looking for your products or services. If you’re looking for ways to boost the effectiveness and results of your ads, you can opt to use ad scheduling. To learn more about it and how to set it up, use this article as your guide.

What Is Ad Scheduling?

Ad scheduling is a time-based targeting option in Google Ads that lets you choose a specific time when you want your ads to appear. You can use it to your campaigns to set bid adjustments to increase or decrease your bids for several days and times or specify certain hours or days when you like to show your ads. 

Using this targeting setting and controlling the times your ads are displayed can optimize your bids to prioritize impressions when they are most valuable to your business. It can also prevent your ads from showing during specific times or days.

How Does Ad Scheduling Work?

Ad scheduling lets you set times of the day and days of the week when you want to show your ads. It runs weekly, which means you cannot set weeks of the month or months of the year. You can use it to prevent your ads from showing completely outside of the times you set. If you want to make them appear outside of these times, you can still apply bid adjustments to increase your bids during your chosen times automatically.

In addition, ad schedules apply to all of your ad groups within your campaign. It means you are not allowed to set ad scheduling at the ad group level. However, if you really have to, you can get around this with custom rules. If you’re having a hard time figuring this out, you can seek help from Google Ads specialists.

How Do I Set Up Ad Scheduling?

Create an ad schedule by first logging into your Google Ads account. Click on Ad schedule, then select a campaign you want to create an ad schedule for. All ads are set to show on “All days,” but you can edit these settings.  You should also remember that the ad schedule you set is based on your account’s time zone, so adjust it according to your target audience’s time zone.

You can also set multiple schedules throughout the day by picking the same day more than once, then choosing the times you want your ads to show. A maximum of six ad schedules per day can be created for every campaign.


In the world of business, especially in the digital world, timing can be everything. To ensure your ads are shown at the time of day when your target audience is active online, you can use ad scheduling in Google Ads. All you have to do is remember the information in this guide. When you need further assistance in setting it up, you can always reach out to experienced Google Ads experts like us.

Discover My Business is a Google Ads agency that can help businesses in the US like yours beat competitors with killer pay-per-click campaigns. By working with us, you can ensure immediate exposure and increased sales. Get a free consultation today!

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