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On the other hand, businesses that integrate their organization’s data and systems will record increased operational efficiency and revenue generation.
The Benefits of Automated Integration
Here are some of the many benefits of automated integration for organizations:
- Better Marketing Leads
The best way to introduce a new product or service to customers is to have a targeted approach. The automated integration of customer information across various databases means the business can completely view each customer, their preferences, and their history. This data can then target potential customers with relevant and engaging information about the company’s product or service.
An automated integration process can save and improve the effectiveness of a business’ marketing strategies. This is because it will ensure the company is only targeting the customers it wants to, rather than a mix of people, which can dilute the effectiveness of the communication strategy.
- Future-Proofed Data Security and Management
The automated integration of databases will eliminate the data siloes in an organization. The various business processes in the company will benefit from having access to up-to-date customer and product information.
An automated integration process will also set up the company’s data management and security protocols for the future, meaning the data will remain secure, and applications will not have to be changed to deal with updated security protocols.
- Better Time Management
Over time, multiple copies of information from different organizational processes will be created in other databases. This information will remain in these databases even when it is no longer needed. A lack of integration makes it difficult to get rid of these copies.
An automated integration process will keep track of the data history, which will be used to merge the data and remove any redundant information. This will improve the efficiency of the business’ data management and make it easier to track and eliminate information that is no longer relevant or required.
- Improved Productivity
An automated integration process will make it quicker to get the information needed to complete tasks from an organization’s various departments and business processes.
For example, a data manager can save an hour a day by not having to pull together customer information manually. This will lead to a ten percent increase in productivity for that particular task. The result of this is that the business’s overall productivity will improve.
- Increased Revenue
The automated integration of databases improves the effectiveness of a business’ marketing strategies. This leads to more people being targeted with the correct information at the right time. This will increase sales leads and, therefore, an increase in revenue.
The best way to ensure an organization makes the most of its data is to have an integrated view of the customer and their history. Automation is a critical component in achieving this, and automated integration is the path to get there.
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