Best Practices for Putting up Effective Bing Advertisements

As you go through your day, you probably use Google a lot: to check the weather, find quick answers to everyday questions, or just fill out your daily crossword puzzle. But did you know that Bing can help you maximize your online reach and capture traffic you might miss with Google?

Bing helps businesses and organizations advertise their products and services, market their brands, and attract customers to their websites. By continually updating its sources of website data (which includes reviews, social media conversations, news articles, and so on), this search engine learns what’s relevant and vital to its visitors—and also predicts how visitors will react when they see certain ads based on similar users’ behavior.

The Bing search engine has a lot to offer. So, it’s worth looking at how you can build great ads for this platform and drive more customers to your business. 

Import Your Google Ads to Microsoft Ads

Want to advertise on Bing using your existing Google Ads campaign? It’s easy with AdWords Express. Just choose to use Bing as your ad destination and follow the simple steps to import your Google Ads campaign. A free Bing Ads account is also required. 

Search ads on the Bing Network include text ads, one large image or text plus up to three smaller images. You can choose among three formats: top text, right rail, and bottom ads. All three formats can be set up in a single ad group. This is an option to control targeting and weighting.

Produce Outstanding Ad Images and Copy

Bing Ads provides you with many templates so that you can produce outstanding ad images and copy for your paid search campaigns. You can select from a gallery of templates to use as a starting point or create a customized ad from scratch. Regardless of how you go about it, your images must include clear and valuable calls-to-action (CTAs).

By crafting compelling ad text and images, you can help ensure that your ads will work as you expect. The goal is to drive users to your website, where you can convert them into leads, prospects, or customers.

Ask customers questions that engage them and get them talking to your brand. Learning which questions work best will help you stay on track and get the results you want.

Target Your Audience

As with Google and other paid search platforms, you can use search and display networks to market your products and services and target customers based on location, demographics, and interests. In addition, Bing Ads offers highly targeted placement options.

For example, you can run a campaign to target users who have previously visited your website through an earlier Bing Ads campaign. Bing Ads can also help you reach audiences based on search terms and interest-based topics. You can even run campaigns that show ads primarily to users who have already visited your website or used your mobile app. These are advanced options for targeting users who are most likely to convert.

Monitor Your Quality Score

The quality score for your ad represents how well your ad is performing compared to other ads competing for the same keywords. As a result, high-quality ads will typically cost less than low-quality ads. To help ensure that all of your ads are performing at the highest level, monitor your quality score and regularly test the relevancy of your keywords, ads, landing pages, and ad extensions.


Bing Ads is an excellent paid search tool for a variety of businesses. Whether you’re just starting or your company is already well-established, Bing Ads can help you reach a wider audience and generate more sales leads.

Are you looking for an online marketing agency? Check out Discover My Business. We provide high-quality services in PPC, website design, marketing automation, and many more. Call now!

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