Tip #4: Produce informative video content
Nothing beats a high-quality educational video. Videos make information easier to absorb because they’re more entertaining to watch. When you add authenticity to your videos like your personality and humor, it will become more engaging for your audience compared to other content formats.
One excellent move is to tell your brand story through a video. When you humanize your services, you create an emotional connection with people. When you succeed in doing that, it becomes easier to win them over.
Pro Tip: Create videos at least once per month. Some people prefer consuming videos than textual content. Also, consider interviews or role-playing scenarios, as they do well in attracting the interest of prospects.
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