Effective Social Media Management Guide for Lawyers


MARCH, 2020

Content Marketing
Social Media Marketing
SMM Optimization

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Social media has started a revolution in online marketing, if you don’t get on the bandwagon, it could mean getting left behind by your competitors. Like any other business, lawyers can utilize social media as a platform to market their services.

In this article, we’ll discuss effective social management specifically targeted for marketing legal services.

Tip #1: Know the basics

There are basic rules in social media marketing, like in any marketing platform. When you nail the fundamentals, slaying your social media marketing (or SMM) will come second. Read the basics below:

  • Choose the right social media channel; you should invest your time, effort, and money wisely.
  • Start slow. Focus on social media platforms that your target audience uses more than others.
  • Set realistic and achievable objectives. Having a definite concept of your goals will make you define steps in your social media marketing easier.
  • Develop a content strategy and timeline. You need to know what type of content you should post and establish a frequency of each on a daily, weekly, and monthly scale.

Tip #2: Create fresh graphics containing relevant facts

Visuals are significant in SMM. Your followers are more likely to appreciate them over text content. With that said, focus your content strategy on producing graphics that can attract and engage with your target audience. When you create informative content, it contributes more credibility points and showcases your industry expertise too.

Pro Tip: Motivational quotes, helpful legal tips, legal knowledge, and industry updates are your best go-to options. When you post promotional content exclusively, you can expect to lose followers, as people don’t like to get bombarded continuously with “ads.”

Tip #3: Monitor and join conversations

One advantage of social media is that you can listen to the concerns and opinions of your target audience. When you respond and comment with your audience, you will understand more about their struggles and goals. Additionally, you get to build a positive image and increase positive customer perception along the way through effective SMM.

Choose conversations that will help demonstrate your industry expertise. When you do so, people will perceive you as an expert and are more likely to consult your services.

Tip #4: Produce informative video content

Nothing beats a high-quality educational video. Videos make information easier to absorb because they’re more entertaining to watch. When you add authenticity to your videos like your personality and humor, it will become more engaging for your audience compared to other content formats.

One excellent move is to tell your brand story through a video. When you humanize your services, you create an emotional connection with people. When you succeed in doing that, it becomes easier to win them over.

Pro Tip: Create videos at least once per month. Some people prefer consuming videos than textual content. Also, consider interviews or role-playing scenarios, as they do well in attracting the interest of prospects.

Are you looking for a digital marketing company to help you with your social media marketing? Contact us today to see how we can help.

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