Get Started on Instagram Video Advertising with This Guide

One of the most popular and effective ways to reach customers today is through video advertising on Instagram. Instagram video ads are a great way to connect with potential customers already engaging with the platform.

However, getting started can be daunting if you’re new to Instagram video advertising. We’ve put together this guide to using Instagram video ads for your business.

  1. Keep It Short and Sweet

As a general rule of thumb, your video ads should be no longer than 15 seconds. This may seem short, but you can pack a lot into 15 seconds if you’re creative.

Some ideas for what you can include in your 15-second video ad include:

  • A quick overview of your product or service
  • A demonstration of how your product or service works
  • A testimonial from a satisfied customer
  • A look at your company’s unique selling points

Remember, the key is to keep it short and sweet. Don’t try to cram too much into your video ad, or you’ll risk losing people’s attention.

  1. Determine Your Target Audience

There are a few different ways to determine your target audience. The first is to think about who your ideal customer is. This person will likely buy from you and get the most value from your product or service.

To define your ideal customer, start by considering their demographics, such as age, location, gender, and income. You can also consider their psychographics, interests, values, and lifestyle.

When you’re starting a business, it’s important to take the time to define your target audience. By doing this, you can ensure that you’re spending your time and money on the right people.

  1. Stick to Your Budget

Instagram allows advertisers to show videos of varying lengths to potential customers. You can start with a short video and increase the length as your budget allows. If you are a startup, it is important to have a low budget to grow your following without breaking the bank.

The most important thing to remember when creating a marketing budget is to stick to that budget. It can be tempting to overspend to reach a larger audience, but it is more important to stay within the budget to achieve the primary goal.

  1. Create Multiple Videos

Don’t limit yourself to just one video when you can create multiple unique and exciting videos. By making numerous videos, you’ll be able to reach a larger audience and keep them engaged.

Creating one video for Instagram isn’t enough to reach your goals. You need a strategy that includes regularly creating new videos. A content calendar can help you stay on track.

Consider Hiring a Video Production Company

Once you’ve decided on the type of ad you want to create, it’s time to start thinking about the production process. If you’re not experienced in video production, you may want to consider hiring a video production company.

A video production company can help you with everything from storyboarding to shooting to editing. They can also provide valuable insights into what works and doesn’t when creating successful video ads.


Instagram video ads are a great way to promote your business and reach a wider audience. However, before you begin using them, it is important to understand how they work and what you need to do to ensure that your ads are effective. Hiring a professional video production company can help you create high-quality ads that will grab attention and convert viewers into customers.

Are you ready to add Instagram videos to your brand? It’s time to reach out to a video production company for help. Discover My Business is a digital marketing agency that provides video production services, and our job is to provide value with high-quality video production content. Get in touch with us today!

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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