How PPC advertising benefits law firms
When you have PPC ads, you can influence your business’ search engine results as well. If you type your firm’s name on Google, for example, you’d know that people associate your firm with the website if it comes up as one of the top three results. If you are registered with Google My Business, your firm name will place highly as well.
If you don’t do anything and just have a website for your firm, it might get pushed down by similar companies in your area, or ones with similar names. In a mobile device, search engine results will normally appear in this order: paid advertisement, Google My Business listing, and then the first organic result. If a person is browsing on mobile, they might have to scroll a little further down to get to the organic results.
When you have an AdWords consultant, you can jump the queue of the search engine results and be the first option to click. If you couple this with a long-term search engine optimization plan that provides valuable content for your target market, you can get more real estate on that first page of search results.