Optimize Negative Keywords
Negative keywords are words that you don’t want on your ads. Optimizing your ads for negative keywords will help you eliminate potential searches and save you more money in the long run.
Eliminate Duplicate Keywords
Many marketers fail to remove duplicate keywords thinking that it’s not essential, so they just leave it there. However, the presence of duplicates will make tracking harder. It’s important to ensure that you have precise data, and they’re easy to interpret as much as possible.
Monitor Keyword Scores
Track the quality score for each keyword that you use. Keywords that have low scores must be improved. In some cases, if the keywords are not performing well, and they have low scores, it would be best to delete them from the group of keywords that you use for your ads instead.
Be Mindful of Your Ad Groups Size
Ad groups can rapidly grow, and if you don’t watch it, it could get bigger and bigger to the point that it will hinder your performance. If you have ad groups that are too large, you can split it into smaller groups so that you can build more personalized copies and content that will impact your quality score.
Remove Underperforming Ads
Keeping a firm grasp on your ad groups is crucial. You don’t want keywords to take up so much space that could potentially cost you more but, consequently, will not perform the way you expected it to perform. This is why it’s important that you conduct regular checks on your running ads and remove the ones that don’t drive your expected results.
Use UTM Tracking
UTM codes exist to track the hits on your URL or landing page so that it shows as specifically as possible in Analytics. With UTM data, you’ll be able to track the performance of your ads easily.
From there, you can identify what needs to be improved, what’s working, and what needs to be eliminated.
Use Remarketing Lists for Search Ads
Remarketing campaigns target specific people, especially those who have visited your site already. Additionally, with remarketing campaigns, you can draw attention back to your site.
Prioritize Budget for Top-Performing Campaigns
If you want to maximize the return of your ad investments, prioritize your budget toward the high-performing ads that you have.
These Google AdWords tricks will help you maximize your PPC campaign efforts. Keep all of these in mind so you can maximize the return of your investments. PPC campaigns are a powerful way to reach your target audience and gain more business revenue.
If you need help with your PPC, you can always contact Discover My Business, a New York-based PPC agency happy to help.