It doesn’t matter how small or big your business is. One thing is definite – you need to have strong digital marketing strategies in place if you want to be ahead in the game. It’s non-negotiable. If you don’t invest in digital marketing, you can’t expect your brand to grow and be discovered by a wider audience.

The question now is this – should you have an in-house marketing department or should you hire a team of experts to handle digital marketing for you, especially PPC? As a digital marketing company, Discover My Business is expected to give you a somewhat biased answer. But in this article, we want to take a fair approach and let you decide which is better for you:

Cost-Effectiveness: The Biggest Factor

One of the biggest considerations that businesses have to make is the cost-effectiveness of their choice. Many think that there’s no reason to pay what could be a huge management fee if they could do it in-house. PPC in particular is deemed by some business owners to be the more newbie-friendly, given that it doesn’t require designing or development skills. 

The Real Scenario

But to know if you’re making the right choice, you need to find out how much you would be paying an expert for PPC management and how much its ROI would be. You want to be sure that even if for instance, the agency did not hit the expected ROI, that the management fee wouldn’t take all or most of the margin in your campaign.

On the other hand, will you have an actual in-house team that could dedicate their time to managing a PPC campaign? Perhaps you’re just planning to add this “task” to your already busy staff. If it’s the latter, consider how it’s going to affect other daily tasks that may be critical for your business.

You might think about hiring a new employee to handle the campaign. How much is that going to cost you? It’s not just the basic salary that you’ll have to pay but also the benefits, as well as the cost of having an additional employee in the office. You should also think about how long you’ll be doing the campaign. If this is going to be the only responsibility of the new employee, what will you do once the campaign ends? You can’t just let go of the employee! You need to cover costs like redundancy pay and the process of firing someone isn’t that simple either.

PPC Requires Knowledge

Here’s another thing that some business owners tend to overlook. PPC requires both knowledge and experience, if you want a campaign that delivers actual results. Always take this into consideration when deciding between hiring an agency and doing the campaign in-house. It may be “just bidding” in a nutshell but there’s a lot behind that seemingly simple task. There’s research to do, then there’s the actual campaign to plan for and more.

Simply put, unless you employ a seasoned PPC expert, it’s more likely that you’ll get a more successful campaign from an agency than you would if you do it yourself. Why? The agency that handles PPC campaigns have access to web design experts, content creators, and are knowledgeable about things like conversion rate optimizations which are all crucial to a PPC campaign.

Conclusion

When making a decision whether to get a pay per click advertising agency to do a campaign for you or do it yourself, make sure you are taking note of all the considerations that you need to make. It’s not just about how much you’ll pay the agency. You might be surprised by how much more you’ll have to spend if you do the campaign in-house. Also, the possibility of having a successful campaign is significantly higher if it’s handled by a seasoned agency.

Discover My Business is a digital marketing agency in the US that can provide you with various services including PPC. Contact our team today to know more about what we can do for your business!