Pay-per-click campaigns are very effective in driving traffic to a business’s website. However, if you’re looking to make them more efficient, integrate some ad extensions into your promotional materials.

Ad extensions are the extra information about your business. As the name of the term implies, extensions are attached to the advertisements to provide context. A customer may be more interested in clicking and finding out more about your brand if there are relevant details in the ad. 

Google Ads does provide regular ad extensions and automated ad extensions. The difference between the two is that links on automated extensions are generated through Google’s algorithm, while traditional extensions are linked manually. Businesses can customize what shows up in their advertisements and observe what works for their digital marketing plan.

Keep reading to learn the advantages of utilizing ad extensions and how they can improve your PPC campaigns’ results.

Make Your Business Location Visible

One of the nifty tools Google Ads offer is the location extension and affiliate location extensions. The location extensions display your store address, while the affiliate location extensions show which retailers have your product on hand.

By using these extensions, you’re allowing customers who see your ad know where you are and learn how they can buy. The ad extension can show directions to a physical store and your operational hours, depending on what you input. Some opt to link their online stores and the business details page on their website.

Showcase Products and Services

When your advertisement comes up, customers may not click as they don’t know what you have to offer them. Luckily, there are multiple extensions that help entice potential clients to click and check out your products.

Structured snippet extensions and price extensions highlight the products’ header, category, and price. Some extensions can feature past customers’ reviews and descriptions of your product. Attaching those to your advertisement allows a user to browse your products just through the ad. They’ll click on your website with enough curiosity and interest.

Receive More Inquiries 

Have you ever seen an advertisement that showed a mobile number and a phone icon on it? Advertisements with call extensions can enable people to get in touch with you through a call button. 

When they click that, they contact you directly through the phone number on your business’ details. This can help if they have any inquiries or want to seek clarification before taking advantage of your services or making a purchase.

Get a Higher Conversion Rate

A subsequent goal of PPC campaigns is to better your conversion rate. Callout extensions provide the customer a button that invites them to purchase from your site directly, speeding up the buying process. 

Callouts don’t just apply to product-based businesses, though. There are callouts like ‘24/7 customer support’ for services and ‘download now!’ for apps. The text can easily be personalized to fit your needs.

The Bottom Line

Businesses from any industry can benefit from placing ad extensions in the PPC campaigns. Ad extensions provide potential customers with a better and more long-lasting impression. They require little effort and are proven to give many perks and long-term results. 

Looking for a pay-per-click advertising company? Discover My Business is here for you. We provide quality digital marketing services, including PPC, web design, marketing automation, and video production. Get in touch with us today!