Twitter with over 328 million monthly active users become one of the most active user’s networks in the US.

Some of the businesses consider Twitter, that is a very good marketing tool. DiscoverMyBusiness want to introduce the patterns of using Twitter, which identified specific goals.

1) Contact with Right Audience

Twitter allows businesses to communicate with a certain group of people. For example, if you are a start-up, it’s easy to find a lot of like-minded users with whom you can communicate. Thanks to the Twitter you can gather certain audience interested in your topics. It’s enough just to tweet your question – and the answer will come immediately.

2) Get Traffic to Website

If you are really want to receive traffic to your website, it’s better to do something differently – to create a personalized account, with specifics topics. It will be much easier to get traffic from it. After all, people who are interested in the posts on your website will go around and make retweets. All you need is periodic announcements of new posts on the website.

3) Monitor and Improvement

Using Twitter, you can improve your brand reputation by mentioning your products or company services on the tweets. This is useful since many people can point you directly in Twitter and you can respond at any time to any criticism and offer something special.

4) Communication

4.1) In the Company
The point is to keep a connection between you and your employees via Twitter. At the same time, it is possible to agree on the tweets format, so that everyone gets the maximum benefit from such cooperation. For example, partners of such a small community can share links to interesting articles in the industry.

4.2) For Customers

This Twitter makes sense to use to inform your followers about the latest news in the company, the release of new products or services, shares other things that might be interested. In principle, this is a very useful version of a Twitter account, which has already established itself around the world.

5) Live Broadcasts

Twitter users can now broadcast live video directly from Twitter’s flagship app. It can be a conference, a news, an event. The main thing – it can be broadcasted live via Twitter.

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