How Creating PPC Advertisements Can Benefits Lawyers


APRIL, 2020

PPC Advertising
Law Firm Paid Advertising
Google Adwords

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Pay-Per-Click (PPC) ads are effective for lawyers, as these can be shown to audiences when they’re searching specifically for legal services. Aside from targeted advertising, PPC ads offer a host of benefits that could benefit you and your legal business, including:

Prominent Spots in Search Results

When you search for something on Google, you’ll find that the top 3 listings are usually advertisements from Google’s AdWords. Therefore, if you have PPC ads running for your firm, you’ll be at the forefront of the search results page. All you’ll need to do is target the right keywords and you’ll find your ad popping up as the top hit every time.

Ability To Choose Keywords

Through PPC advertisement, you can choose keywords or terms that you want your law firm to appear for. You can appear on as many ads as you can afford.

Top Rankings

Regardless of algorithm updates, with PPC ads, you never have to worry about your firm getting affected. It’s because PPC guarantees that your ads will always appear on the very first page of search results, which will give you all the attention you need from your clients.

There are different types of ads that law firms can use. Here are some of the best ones:

  • Display ad campaigns – aside from showing ads in the search results, Google also shows ads in the Google Display Network (GDN), in which your ads will show in a bunch of webpages. The network has over two million websites in it that your ads can reach.
  • Search ad campaigns – this type of PPC ad appears next to search results when people look for your services. The good thing about this ad is that you only pay for the ad when users click on it and redirect them to your website or call your firm.
  • Remarketing – a feature that shows your ads to people who have previously entered your visit.

Creating PPC Ad Campaigns for Lawyers

So, how do you create a cost-effective and successful PPC campaign for your law firm? The first thing that you need to do is to research keywords that your clients are searching for. When you have all the keywords ready, you need to spend some time creating high-quality landing pages that will correspond with your ads and offers.

It’s crucial to write compelling and focused ad copy. In the legal industry, ad copies require a whole different level of writing expertise. Thus, you can hire a copywriter that specializes in the industry to help you out.

With PPC campaigns, it’s also important to remember to start small. Test and see what’s working for your firm first and identify the ones that don’t bring results. When you have a good idea of where you see a positive trend, then that’s the time you can figure out how to do more of that.


Keep in mind that a successful PPC campaign for law firms is not going to be cheap. You need to be ready to spend some money to run a successful PPC campaign. If you do it right, you can turn it into a supplemental marketing strategy for your marketing plan.

Make sure that you’re running the right PPC ads for your law firm. For this, you can hire a PPC agency to help you ensure that you’re on the right track.

Our dedicated team at Discover My Business is one of the well-known PPC management experts in New York that specializes in the legal industry. Contact us today!


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