It is no mean feat running a home care business. You must screen candidates for caregiving and nursing roles, assign and schedule them to the appropriate clients, and be on top of day-to-day operations. Most importantly, you must convey to prospective customers that you provide a great solution to their family’s needs.

Standing out through digital marketing

Businesses with only one source of marketing will not thrive. You must do everything you can to show people what your brand is about, and digital marketing allows that. Everyone is on their phones and laptops today, so it makes sense to invest in advertisements that appear to people through these channels. Let us look at three ways a digital marketing company can help incorporate this into your marketing strategy.

Using Facebook to market your business

According to one study, More than 60 percent of seniors over 65 have a Facebook account. Of that number, 72 percent are between 50 to 64 years old. If you don’t have a Facebook Page for your business, you’re wasting an opportunity to connect with your target market!

Having a page conveys to prospective clients that your business is legitimate. When you put up a page, you will have access to the Ads Manager, which lets you create sponsored posts that you could show to your target market even if they do not follow your page.

Use the Google Display Network for ads

We turn to Google for answers today. One way to leverage this is by buying display ads for keywords. You find these in the form of search results when you input a phrase in Google. When you use the Google Search Network, you can show ads to people actively looking for specific terms. In the home care industry, this means your URL can be the first result when someone types “home care in New York.”

Another way you could maximize Google is by having PPC ads through the Display Network. You can have banner ads of your product or service on various websites that your target market visits. Combining Facebook with Google Ads lets you strengthen your online presence while attracting potential leads. Consult a PPC management expert to help you place your commercials strategically and make the most of your ad spend.

Incorporate search engine optimization

Using SEO or search engine optimization would help you increase your reach and enhance your online presence. SEO is a little more technical, but it is more cost-effective than the previous types of marketing.

This approach covers a variety of tasks. It means getting a website to rank highly in search results, but it also means providing a great user experience on your online properties. 

Search engine algorithms frequently change, but the most significant factor they look at is a website’s relevance. Business owners and marketing professionals must always keep their toolbox updated with the latest techniques to ensure that their websites consistently rank highly.

Conclusion

Getting the word out about your home care business is easier today than ever before. Since people are always online, you can reach them with digital marketing techniques. Investing in Facebook and Google ads, as well as SEO, will expand your reach and help you gain clients.

Grow your home care business when you team up with DiscoverMyBusiness. We are a New York-based digital marketing agency helping healthcare businesses gain a robust online presence. Contact us today for a free proposal, or get in touch with us for more information!