How Does Logo Shape Affect How People Perceive a Brand

Your logo is one of the first things that consumers will notice about your business. As such, it is important to make sure that your logo is an accurate representation of your brand. A well-designed logo can help to shape consumer judgments and create a positive impression of your company.

That said, one part of your logo that can affect what people think about your business, apart from colors and text, is the shape of the logo itself! Today, we want to talk about exactly how your logo shape can affect how people perceive your brand and what kind of shapes you can pick to get the perfect logo:

How Does Logo Shape Affect How People Perceive A Brand?

The shape of a logo can affect how people perceive a brand in a number of ways. 

The first way that logo shape can affect brand perception is by the way it looks. A logo that is well-designed and professional will make a brand look more trustworthy and credible. A logo that is poorly designed or amateurish will make a brand look less credible.

The second way that logo shape can affect brand perception is by the way it is used. A logo that is used consistently across all of a brand’s marketing materials will make the brand look more professional and unified. A logo that is used inconsistently or not at all will make the brand look less cohesive.

The third way that logo shape can affect brand perception is by the way it is remembered. A logo that is simple and easy to remember will stay in people’s minds longer than a logo that is complex or difficult to remember. This can be important for brands that want to build long-term recognition and loyalty.

Consider all of these factors when designing a logo for your brand. The shape of your logo can have a big impact on how people perceive your brand. Make sure it is sending the right message.

Which Logo Shape Should I Pick for My Business?

There’s no one-size-fits-all answer to this question. The best logo shape for your business will depend on several factors, including your industry, target audience, and overall brand identity. However, there are a few general tips that can help you choose the right logo shape for your business:

  1. Consider Your Industry

Certain industries tend to favor certain logo shapes. For example, businesses in the tech industry often go for more modern, abstract shapes, while more traditional businesses (such as banks or law firms) often opt for more classic, rectangular logos.

  1. Think About Your Target Audience

Your logo shape should appeal to your target audience – so if you’re targeting a younger demographic, you might want to go for a more trendy, youthful logo shape, while a more mature audience might prefer a more classic shape.

  1. Consider Your Brand Identity

Your logo shape should be in line with the overall identity of your brand. So if your brand is all about simplicity and minimalism, you might want to choose a logo shape that reflects that, such as a simple geometric shape. On the other hand, if your brand is more playful and creative, you could go for a more whimsical logo shape.


Ultimately, the best logo shape for your business is the one that best reflects your brand identity and will appeal to your target audience. By keeping these factors in mind, you can narrow down your options and choose a logo shape that’s perfect for your business.

Discover My Business is a digital marketing agency that offers a wide variety of digital services to help companies build the best online presence. If you are looking for business logo design services in New York, work with us today!

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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