Select the Right Social Media Platform
Sure, there are a lot of social media accounts out there and businesses have proven that all of them are effective. However, keep in mind that every social media channel works differently, which means that you need to use different sets of marketing strategies to be effective. For example, Instagram is most visual-driven, while LinkedIn is ideal if you want to expand your professional network.
Another thing is that since you’re a law firm, you don’t have to be on every social media platform. Rather, select a few to focus on that will be the most appropriate. Doing so helps you avoid spreading yourself too thin and having a subpar presence on every platform. You can always expand later on.