How Law Firms Can Thrive On Social Media
10
APRIL, 2020
Law Firm Advertising
Social Media Marketing
SMM for Law Firms
Are you thinking whether or not you should build a social media presence for your law firm? In today’s digital age, it only makes sense that you do. However, social media marketing can get complicated, especially for a firm in the legal industry. How can you use it to your advantage and ensure its success? Aside from hiring a digital marketing agency to help you, here are some tips to keep in mind:
Set Realistic Goals
When you start on social media as a law firm, you need to establish realistic goals. Social media can be intimidating for a law firm, but with the right goals, you’ll be able to come up with an effective strategy that will lead you towards the path of success. Map out a social media approach that matches your goals and watch your legal firm thrive.
Be Consistent
One of the reasons you’re on social media is to represent your firm visually and every action that you do has an impact on your brand. That said, you need to keep your brand consistent in every channel that you use. Why?
It’s simple. By ensuring consistency, you give your existing and future clients the right perception of your firm. Being consistent can start simply by using the same colors and images on your website and on social media platforms. This way, people can distinguish your firm apart from all the rest.
Create Relevant Content
When marketing your legal firm on social media, you need to stay professional but approachable. Your content must enable your viewers to grasp your expertise, but at the same time, it should make them feel that they share with your specific legal needs easily. If you come off as intimidating online with all your legal jargon, you might lose the interest of clients in just a few short minutes.
One thing to remember when creating content for your firm is that many of your clients know little-to-nothing about the legal system, which is why they need your help. Your content must inform, educate, and provide the necessary solutions that will make them take action and hire your firm.
Select the Right Social Media Platform
Sure, there are a lot of social media accounts out there and businesses have proven that all of them are effective. However, keep in mind that every social media channel works differently, which means that you need to use different sets of marketing strategies to be effective. For example, Instagram is most visual-driven, while LinkedIn is ideal if you want to expand your professional network.
Another thing is that since you’re a law firm, you don’t have to be on every social media platform. Rather, select a few to focus on that will be the most appropriate. Doing so helps you avoid spreading yourself too thin and having a subpar presence on every platform. You can always expand later on.
Conclusion
Social media can have a significant impact on your law firm’s success and digital presence. Instead of relying on word-of-mouth and local reputation, tap into social media to reach a wider audience. Use social media platforms to engage and educate clients. The more people who know about your firm, the better. And in today’s digital age, you need to step up your game, even if you’re in the legal industry.
As a professional digital marketing agency, we can help you boost your law firm’s presence on social media. Let’s get started today to take your firm’s digital game to the next level.