As it can be hard to get organic clicks when your law firm is not as visible yet, the results of SEO tend to get slow and sometimes ineffective. For that reason, you don’t need to rely heavily on SEO, especially if you’re still starting to market your business online. As a law firm, you might want to try Pay-Per-Click marketing before SEO. Here’s why:
See immediate results
With SEO, the goal is to optimize a website continuously, allowing it to keep driving traffic. Doing this will take time, especially when you don’t have any presence at all online. It could take months, or even years, to see progress on your SEO strategy unless you already have a visible brand right off the bat.
This is where PPC marketing comes into play. By utilizing PPC ads, you can acquire leads faster than what organic clicks will give you. You’re also making different platforms like Facebook, Instagram, Google, etc., prioritize showing your ads, increasing your visibility and marketability online.
PPC offers a quick turnaround, enabling you to focus on growing an audience or viewership multiple times faster than SEO. PPC boosts your digital marketing and gives you a headstart before proceeding to SEO in the long run.