In digital marketing, one of the most commonly utilized methods is Search Engine Optimization (SEO). Businesses understand that utilizing SEO can drive traffic to their websites, allowing them to improve their online visibility. For law firms, however, it can be tough to rank organically on search engines like Google for various reasons. Unless you set a distinction to your business, you will need to market your business online and against competitors.

As it can be hard to get organic clicks when your law firm is not as visible yet, the results of SEO tend to get slow and sometimes ineffective. For that reason, you don’t need to rely heavily on SEO, especially if you’re still starting to market your business online. As a law firm, you might want to try Pay-Per-Click marketing before SEO. Here’s why:

See immediate results

With SEO, the goal is to optimize a website continuously, allowing it to keep driving traffic. Doing this will take time, especially when you don’t have any presence at all online. It could take months, or even years, to see progress on your SEO strategy unless you already have a visible brand right off the bat.

This is where PPC marketing comes into play. By utilizing PPC ads, you can acquire leads faster than what organic clicks will give you. You’re also making different platforms like Facebook, Instagram, Google, etc., prioritize showing your ads, increasing your visibility and marketability online.

PPC offers a quick turnaround, enabling you to focus on growing an audience or viewership multiple times faster than SEO. PPC boosts your digital marketing and gives you a headstart before proceeding to SEO in the long run.

Keyword research is more powerful

In SEO, keywords rely on organic traffic to gain results. While that doesn’t mean keyword research on SEO is significantly weaker, investing in PPC makes keyword research more viable, efficient, and effective.

Ad technology implements what is called personalized ads. It means that platforms like Google target relevant ads to people based on their previous searches. Choosing the right keyword or keyphrases means that your ads can be shown to users whenever they do some online activity.

Keyword research is more effective in PPC since users don’t have to search for the keyword every time before platforms show your ads to them. That makes it easier for users to discover your website, in turn, increasing your brand visibility, and potentially, your conversion rate.

PPC doesn’t need long-term commitments

Unlike SEO, PPC is a sort of plug-and-play solution for digital marketing. SEO requires constant exertion of effort and consistent strategizing. PPC ads don’t need to be tweaked all the time to keep them effective. As a law firm, time is especially valuable to you as you handle different cases that require extreme attention to detail. With PPC, you don’t need to allocate the majority of your time to market your business online.

Conclusion

SEO is by no means ineffective, and businesses have seen growth in the digital space through optimization. However, not every business can afford to invest too much time on SEO. For that reason, PPC is a great quick and easy marketing option for businesses like law firms.

We provide digital marketing services for businesses in New York. If you’re looking for the best pay-per-click advertising company to help your law firm gain online traction, get in touch with us today!