How PPC Campaigns Make Your Law Firm More Competitive


JUNE, 2020

Google Adwords for Law Firms
Pay-Per-Click Advertising
Digital Marketing for Attorneys

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Law firms are part of a highly competitive industry wherein falling behind can cost significant resources and money. One way businesses in this field can mitigate the risks is to invest in online marketing strategies. These can range from many practices such as email marketing and SEO, but one of the most effective tactics for law firms, in particular, can be found in pay-per-click (PPC) advertising campaigns.

PPC is a type of marketing that can obtain high-quality leads. This is a great tool you can use to appear on user-heavy search engines. Therefore, if you want to establish your online presence, you should work with PPC management experts.

Here’s how PPC can help establish your business’ online presence:

1. Helps you get in front of your potential customers

Pay-per-click advertising strategy works by paying to have your advertisement appear on search engine results pages (SERPs) by bidding on industry-related keywords. Basically, search engines will place your ads on the first page of the SERPs when someone searches a keyword that you have bid on. One great advantage of this is you only pay for each click, making it a cost-effective online marketing strategy.

Here are some tips on how you can choose keywords to bid on:

  • If you have the means, bid on popular keywords
  • If you have a limited budget, bid on related keywords that don’t have much competition
  • Target specific locations
  • Use long-tail keywords.

2. Helps guide your SEO strategies

PPC campaigns can generate quick results and acquire leads. However, it only focuses on making your law firm visible to search engines alone. If you want to increase your business website traffic, engagements, conversion rate, and sales, you should perform PPC together with search engine optimization (SEO). The difference with SEO strategies is that it provides long-term results.

Making PPC your guide for your SEO can drastically improve your keyword strategy. It will help you find the perfect keywords, value proposition, and call-to-actions for your business, making your website rank higher when done correctly.

Advantages of using PPC and SEO strategies together:

  • It can dominate the SERPs first page with your organic and paid search results
  • You can use successful keywords from your PPC campaign in your SEO content and vice-versa
  • It can help combat bad or negative reviews to your business by increasing your positive visibility.


Pay-per-click advertising strategy can help establish the online presence of your law firm by using the right keywords. This marketing strategy can quickly get results and acquire leads to your website by placing paid ads on top of the SERPs. It can help bring potential clients to you when they search the same ranking keywords that you use in your PPC campaign.

However, if you want to get maximum results, you should integrate your PPC campaign with your SEO strategies. Doing so will significantly increase the traffic, engagement, and conversion rates of your website. By combining the two, you can also dominate the SERPs first page with your organic and paid search results, helping increase your visibility but also eliminate the negative reviews of customers to your website.

If you are looking for a pay-per-click advertising company in New York to work with your campaign, contact us today. Our PPC management experts are equipped with the right knowledge and tools that can significantly help grow your business!

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