Creating a checklist will serve as a resource to help you be consistent and stay focused on what you need to do to have a successful PPC campaign. You should go through and update your checklist regularly so you can stay organized and on top of what you need to do. Read on.
Step 1: Brainstorm
Brainstorm all the tasks that you, as the advertiser, need to complete to make your PPC campaign successful.
Step 2: Evaluate
Evaluate your checklist, and eliminate any tasks that you find unnecessary or optional. Prioritize which tasks need to be completed immediately and which tasks can be done at a later date.
Step 3: Record
Record your tasks on your checklist in the order of priority, and put a priority number beside each task. This will allow you to quickly identify which tasks are crucial to your success.
Step 4: Prioritize
Prioritize the checklist so you can see which tasks need to be completed first.
Step 5: Create Action Steps
Create action steps for each task from your checklist, such as open this file or contact this person. You can also add due dates for each action step on your checklist.
Step 6: Organize and Establish a Schedule
Organize your checklist by date so you can see how long it will take you to complete each task. Establish a schedule of when you will complete each task by adding due dates to each action step on your checklist.
Step 7: Review
Review the checklist regularly to ensure your PPC campaign tasks are being completed and to make any changes if necessary.
Step 8: Monitor
Monitor your checklist to make sure that you are completing your tasks within the time frame you have allowed for each task.
Step 9: Determine and Review Your Progress
Determine what is working and what isn’t about your PPC campaign. Review your checklist, and adjust your strategy and tactics to fit your campaign.
Step 10: Repeat
Repeat steps 1 to 9 to create a PPC campaign checklist for each month of your campaign.
Large companies have entire teams dedicated to managing their PPC campaigns. Since you probably don’t have the resources to do this, you should focus on the few key tasks that will allow you to ensure your campaign is successful:
Ongoing Budget Management
The primary goal of your PPC campaign is to acquire new customers, so you need to be sure you’re allocating enough money to drive visitors to your site. You’ll also need to monitor and consider any fluctuations in your budget as your PPC campaigns continue.
You should continually optimize your ads to ensure you’re showing the most relevant, targeted ad copy to your target audience. If you test multiple ad variations and see a different performance, spend more time optimizing the ad that is getting the best performance. You’ll also want to devalue or pause your ads when you see they aren’t performing as well as your other ads.
You should continually monitor your keywords and ensure they are still relevant to your business. If they are no longer relevant, remove them from your account. It’s also important to do some keyword research so that you can identify new terms to target.
You want to adjust your bids and budgets when you see they aren’t performing as well as you would like. Continually monitor your PPC account, and make strategic changes as necessary.
You’ll want to keep an eye on your landing pages to ensure you’re not sending users to a page that doesn’t convert. If you see a lot of traffic from one landing page but not a lot of conversions, the page isn’t converting, and you need to change it or remove it from your account.
PPC campaigns are a great way to drive visitors to your website, but if you aren’t monitoring your campaign, you will not have the opportunity to optimize your efforts. If you use the checklist above, you can be sure your PPC campaigns are continuously monitored and optimized to improve your ROI. Good luck!
Are you looking for the best pay-per-click advertising company? Turn to Discover My Business. We are a digital marketing agency that provides PPC, web design, marketing automation, and video production services. Call us today.