It allows shoppers to see your product information across Google, which means “everything about your shops and products is available to customers when they search on a Google property.”
So, there is no denying that the Google Merchant Center (GMC) is one of the most effective tools available to online merchants and brands today.
Although Google Merchant Center doesn’t require a direct relationship with an e-commerce platform such as Shopify or Magento, you need to be sure about your information to get approved on the platform.
And if you end up making mistakes while setting up your account, Google might flag you as misrepresented.
So, with so much riding on this, it is important to understand how Google Merchant Center works and ensure your online store is set up to maximize your opportunities.