For Pay-Per-Click (PPC) agencies, finding new customers can be a challenge. In fact, this is one of the ongoing struggles of many companies today. In times like this, it would be useful to take a leaf out of the PPC management experts’ books.

Let Clients Do the Work

One of the most common advice given by experts today is to let clients do the work to gain more customers. Why? About 90 percent of new business comes from client referrals. What makes referrals great is because they’re acquired with little to no cost at all; therefore, it allows PPC agencies to have more funds on their other marketing strategies.

How do you let your clients do the work for you? You start with client education. Educating your clients is one of the most effective ways to establish trust. They get to understand how your agency operates, leading to more in-depth conversations that can drive more substantial growth for your business.

Cultivate a Sense of Excitement & Confidence Internally

Immersing your employees in every aspect of your company and getting them excited about each of their assigned project is a great way to acquire new customers. When a staff member is excited and passionate about the inner workings of your company, it will rub off in various contexts that will help your agency gain more clients in the long run. One of the great ways to do this is to encourage employees to attend conferences and have them network while they’re at it.

Always Be Honest

If you want to acquire new customers, you need to be honest, and to show your honesty, you need to practice transparency. Make sure to be realistic and set your prospects’ expectations well. Taking an under-promise/over-deliver approach is an excellent way to do this.

It’s easy to see through promises that are “too good to be true” while realistic promises that don’t over-promise are more trustworthy. So, you might want to skip the sales-y talk and content—keep it real, and you’ll be able to gain quality prospects that could potentially stay with you in the long run.

Stay Focused on Good Prospects

When it comes to acquiring new clients for your PPC agency, you also need to “screen” the best ones. There are prospects who are difficult to deal with right off the bat. As much as you want to earn more money, you also want to think of your employees, especially the ones who will deal with the project. That’s why you need to learn how to identify clients that can provide you good results. It pays to be sure that the client will stay with you long-term.

These are some of the advice of PPC management experts today. Running a PPC agency may be tricky, but following these tips will help you come up with the right formula for your company that will lure the right customers in.

New York is brimming with PPC agencies as well as companies that are in need of excellent PPC management. If you’re looking for the best PPC management experts in the city, check out DiscoverMyBusiness.