How to Make Your Google Ads Worth Every Penny

Thanks to an ever-growing digital landscape, marketers now have every avenue to advertise their services. With no shortage of options, marketers must decide based on their target market, budget, and overall advertising goals. 

From building awareness to nurturing prospects, there is no better digital tool than Google Ads. Rife with user-friendly features and methods of measuring success, Google Ads provides an unstoppable potential for growing brands. Here are a few forms of optimizing your ROAS (return on advertising spend) to ensure ongoing success. 

1. Leverage the Platform Itself

Google Ads comprise search and display options. The former occurs when users plug in keywords associated with your ongoing campaigns. The latter pertains to ads that appear on websites, YouTube videos, and other platforms based on keyword characteristics. When incorporated well, both are effective, though they take very different approaches. 

Search ads comprise mostly text, with supplementary extensions and product images. Display ads are images with a few text elements. Both ads link back to landing pages on your website or provide contact information. 

2. Skew Your Content

Search ads require that users craft their content according to a specific template, whereas display ads provide a little more wiggle room. Display ads marketers must upload a high-quality, finished image, or use responsive ads already crafted by Google. 

Use concise copy and eye-catching images that allow viewers to relate the content to your brand identity. 

3. Be Mindful of Keywords

Utilize specific keywords to trigger the ad. Unlike previous SEO efforts, searchers no longer focus on single keywords. Instead, marketers need to research long-tail keywords that are 2 to 5 words long. 

Marketers must also consider voice search for accessibility. Thanks to the increased use of devices such as Google Home and Alexa, users are no longer using their keyboards as much as they used to. Thus, marketers need to study natural speech patterns, incorporating them into their upcoming ad campaigns. 

4. Try Out Different Campaigns

When you pinpoint successful search phrases, you’ll need to bid aggressively on these keywords. While identifying profitable keywords is critical to your success, determining low-performing ones is just as useful. 

Create at least three ad campaigns incorporating these keywords, separating them according to search volume and bidding. 

5. Audit Consistently

You won’t know how well your campaigns are performing without evaluating your success. Perform a Google Ads audit every time you complete a campaign, paying close attention to impressions, clicks, CPC, and conversions. 

Monitor your product feed to determine which items and services are selling thanks to your ads. 

6. Prioritize High-Selling Items

Naturally, you’ll want to pull keywords and themes from your highest-selling ads. Adjust your bidding accordingly and direct a large portion of your advertising budget to what is performing best. 

Experiment with different versions of already-successful campaigns, integrating them into future launches. 

Conclusion

If you’ve been in the advertising business for some time, you’re probably already familiar with your top performers. However, there is always room for improvement when it comes to the ever-changing landscape of Google Ads. 

Do you need the help of a Google Ads agency to improve your advertising campaigns? If so, Discover My Business can hook you up with a Google Ads manager that will make your pay-per-click campaign worth every dollar you spend.  

Email Marketing for Law Firms: Ethics and Effectiveness

Email Marketing for Law Firms: Ethics and Effectiveness07DECEMBER, 2023Digital Marketing AgencyEmail Marketing for Law FirmsSEO For Law FirmsLaw Firm Marketing Picture this: You're a top-notch law firm, the crème de la crème in your practice area. Yet, despite your...

Law Firm Marketing eBook: Innovative Marketing Tactics for Modern Law Firms

Law Firm Marketing eBook: Innovative Marketing Tactics for Modern Law Firms06DECEMBER, 2023Digital Marketing AgencyDigital Marketing for Law FirmsSEO For Law FirmsLaw Firm Marketing What if I told you that the power of law firm marketing ebook could be harnessed to...

Lead Management System for Law Firms: A Comprehensive Guide

Lead Management System for Law Firms: A Comprehensive Guide05DECEMBER, 2023Digital Marketing AgencyLead Management for Law FirmsSEO For Law FirmsLaw Firm Marketing In an increasingly competitive legal landscape, the ability to effectively manage and nurture leads can...

Legal SEO 101: Optimizing Your Law Firm’s Online Visibility For Success

Legal SEO 101: Optimizing Your Law Firm's Online Visibility For Success04DECEMBER, 2023Digital Marketing AgencySEO for LawyersSEO For Law FirmsLaw Firm Marketing Ever felt like you're in a crowded courtroom, vying for the judge's attention? That's what seo for...

Effective Law Firm Marketing: Best Practices for Success

Effective Law Firm Marketing: Best Practices for Success01DECEMBER, 2023Digital Marketing AgencyGoogle Ads for LawyersMarketing For LawyersLaw Firm Marketing Imagine you're a ship captain, navigating the vast sea of legal marketing. You've got an able crew (your law...

Law Firm Advertising: SEO and PPC Advantage You Might Be Overlooking

Law Firm Advertising: SEO and PPC Advantage You Might Be Overlooking30NOVEMBER, 2023Digital Marketing AgencySEO for LawyersPPC For LawyersSEO & PPC For Law Firms Ever felt like you're lost in a forest, trying to find your way out? That's how it can feel navigating the...

Beyond Google: Exploring the Untapped Potential of Microsoft Ads for Law Firms

Beyond Google: Exploring the Untapped Potential of Microsoft Ads for Law Firms29NOVEMBER, 2023Digital Marketing AgencyMicrosoft Ads for LawyersBing Ads For Lawyers Ever felt like you're screaming into a void, hoping your message would reach the right ears? If so, then...

Law Firm YouTube Marketing: A Comprehensive Guide

Law Firm YouTube Marketing: A Comprehensive Guide28NOVEMBER, 2023Digital Marketing AgencyLaw Firm YouTube MarketingYouTube Marketing In a digital era where attention is a precious commodity, law firms are increasingly turning to YouTube and YouTube Ads to propel their...

Navigating Google Ads for Lawyers: A Practical Approach

Navigating Google Ads for Lawyers: A Practical Approach24NOVEMBER, 2023Digital Marketing AgencyGoogle AdsPPC Advertising Ever attempted to crack a Rubik’s cube without looking? For many, that’s what navigating the world of Google Ads for lawyers feels like. You know...

Do’s and Don’ts for Personal Injury Law Firm Google Ads

Do's and Don'ts for Personal Injury Law Firm Google Ads24NOVEMBER, 2023Digital Marketing AgencyGoogle AdsPersonal Injury Law Firm In the competitive landscape of personal injury law, having a strategic online presence is crucial. Google Ads is one of the most...