The business of advertising is an ever-expanding landscape. Companies of all type and scale welcome new strategies as it continues to thrive in a highly digitalized world with a diverse approach to advertising. One of the promotional giants includes Google Ads, formerly known as Google Adwords, as it serves as the backbone of Google’s marketing system.
It’s an essential strategy for advertisers as it enables businesses to bid on specific keywords that increase the visibility of their clickable ads.
With Google dominating the search engine landscape, every penny spent on PPC advertising is worth it as it has the potential to reach millions of viewers from across the globe. However, what tactics can you do to maximize these conversions and ensure every click leads to better ROI for your business? Fortunately, we’ve got you covered.
How Does Google Ads Work?
The position or visibility rate of your ad largely depends on your ranking, which is the maximum bid times the quality score of Google’s bidding system. You can determine this by dividing the ad rank of the next highest ad below you with your quality score.
However, when you are the lowest bidder or have the lowest bid in the Google Ads auction, then you will have to pay your maximum bid per click. AdWords heavily penalizes bidders who offer low-quality scores, which contributes to the fierce competition in the online world.
How Can You Maximize Conversions?
Tip #1: Start by Disqualifying Leads
This may come as a shocker, but 80% of your business is coming from 20% of your leads. When maximizing conversions, you can make the most out of Google Adwords by using it to find that 20% and disqualify the rest.
One of the best ways to do this tactic is by selecting the right keyword. Imagine you’re running an ad on upscale women’s accessories. The go-to keyword would include ‘women’s accessories’ as it helps you reach out to a broader audience. In this case, being visible to a diverse set of customers will do your ad no favors. This is because your brand is specifically targeting women who can afford the finer things in life.
To that end, it’s better to choose specific sub-topics or keywords to their particular market. For instance, putting ‘women’s designer jewelry’’ under your list can have the more targeted reach as it hones in on exactly what the consumer is looking for. This results in positive conversions and ultimately leads to higher ROI.
Tip #2: Use Geotargeting
About 80% to 90% of customers and consumers are relying on online reviews before making a purchase, and the number is not dropping anytime soon. About 51% of all website traffic is rooted in organic search, 10% from paid search, 5% for social media, and roughly around 34% for all other sources.
This stresses the importance of using geotargeting as it helps keep your search visibility high. It allows your business a chance to stand out from the sea of competition in search engines – be it on a local or global scale. You cannot sell a product if no one notices your goods or services after all. For that reason, geotargeting remains to be an effective way of putting your page on the feeds of relevant customers.
Tip #3: Rub Mobile-Friendly Campaigns
Optimizing your campaign for mobile means that your ads are accessible and usable on every device. This is a vital element in your strategy as your site should be optimized for both desktop and mobile use, especially when statistics show that one-fourth of e-commerce sales would be made via mobile.
Not to mention, more and more people are active on their mobile devices, and this ever-growing demographics may soon dominate the online retail industry. As such, implementing user-friendly and responsive design to mobiles will widen your reach and ultimately lead to higher conversions.
Advertisers are proactive entrepreneurs of their own right. The platform of Google itself does the heavy lifting as it helps put your product under the spotlight amidst the search engine giant’s customer base with money-making campaigns like PPC. With the right tricks and tactics, you can maximize Google’s reputable advertising service and be on your way to boosting your conversion rate for your business.
If you’re looking for a Google Ad Management company to help you streamline your campaigns, get in touch today to see how we can help!