But more importantly, it is a Google property. And that’s a major reason why marketers prefer Google Ads over other PPC advertising tools.
The best part about using a Google property is that you can link all your tools together to get the full picture of your insights. And that means you can use the insights from Google Ads to study those from Google Analytics, as well.
Google Analytics is perfect to learn about your site’s demographics, including their behavior, interests, devices, and lifetime value to name a few.
So, why link Google Ads and Google Analytics?
New users, who come from AdWords, are those that already have an interest in your products and services. In fact, they have landed on your ads because they searched for your products or services in Google.
But Google Ads displays a wealth of information into your account. And sorting through it all can be tedious.
With Google Analytics, you have the opportunity to track the value of each customer who clicks on your ads. All you have to do is link your Google Ads account and start tracking in-app activity in Google Analytics.
The tool can also help you understand how valuable and comprehensible the information on your ad property is by monitoring the click-through and exit rate.
And you can use these metrics to calculate your ROI, identify underperforming campaigns, or get detailed information about which keywords are bringing you traffic and revenue.