How to Use SEO to Grow Your Elderly Home Care Services

Many homes need elderly care services today—millions of people in the U.S. have a family member who has some kind of chronic condition. However, it is not enough to furnish your website with thoughtful blog posts on services for people living with patients. If you are a service provider, you should reach out to them so their families could get the care they need.

An effective way of reaching out is by using SEO or search engine optimization. This is a technique used by online marketing agencies to help businesses rank higher in search engines like Google. SEO is crucial in competitive markets like elderly home care—there are many businesses just like yours, so you must do what you can to stand out.

Generating leads

Put simply, lead generation is the process of getting more clients through online channels. Organizations deploy lead generation strategies differently, but SEO is one of the most cost-effective ways of doing this. With SEO, you reach a large number of people at once, and you can get people to sign up directly through your website

When you receive inquiries through your website, you can get your site visitors’ contact details like their e-mail address or their mobile number. This allows you to send newsletters, promos, or other announcements from your company. Even if they do not avail of your services at present, you will be at the top of their minds if you keep them in the loop.

Targeting industry keywords

When you search a phrase online—“care homes” for example, or “elderly care for diabetes patients”—Google will most likely show you a list of businesses that fit the phrase. The results that the search engine shows depend on several things, but you can count on a couple of constants. First, these top results are websites that provide value to customers. Second, they are examples of well-designed and responsive sites.

To be among the top results in a search page, you need to do keyword research. Pick the best words or phrases to focus on—if you are a care service that specializes in assisting dementia patients, for example, you should forego trying to rank for general services. Diligence in picking keywords will help you get better rankings. It also helps if you hire a digital marketing company that can guide you through the planning and content creation process.

Focusing on local SEO

If you are an elderly home care service, you are providing a community-based service. Therefore, it makes sense to appeal to families in your area. Your priority for search optimization should be boosting awareness in people from your area. Improving your local SEO should be easy if you have all the details of your business up and online. Otherwise, hiring a specialist would help.

Ranking for local keywords and getting on local directories is one way of setting yourself up for greater visibility within your area. An SEO specialist can make sure that your business appears in niche searches, on third-party websites listing your type of service, and in searches that contain keywords like “near me” or “in my city.”


Families that are looking for elderly care services are looking for things beyond expert medical care. They want to be sure that their loved ones get the treatment they need and deserve. If you can communicate this to your possible clients, you are taking a step in the right direction.

Refine your message and create a better online presence with Discover My Business. We are a digital marketing agency that specializes in elder care services, and we are committed to helping organizations find success online. Get in touch with us to learn more about our services.

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