In a nutshell, this is a great overview of PPC marketing’s general state. Things that will manifest through these statistics include:
- A clear view of the search marketing landscape
- CTR (click-through rate) of Google Ads
- Perception of users towards PPC ads
- PPC management campaign’s overall effectiveness
1. According to Clutch, 77 percent of internet users claim to recognize paid search ads easily
This is noteworthy given the aversion many people have developed towards online advertising in general. The general consensus is that it’s too disruptive, and has a sales vibe that is more annoying than anything else. That stems from traditional advertising being invasive, alongside other marketers opting for advertising techniques that are sketchy at best.
2. According to Formstack, amongst channels for high-volume leads, PPC was ranked amongst the top three
The study Formstack conducted was simple enough: It sought to find out how marketers drive leads in the present. PPC came in third (at 17 percent) behind email marketing (18 percent) and website conversions on-page (24 percent). They were all found to be the best high-volume lead sources.
3. According to Statista, $110 billion was spent on search advertising by companies in 2020
PPC management has been continually invested in by multiple businesses despite the state of the economy. This can likely be attributed to more and more businesses migrating online. In fact, spending on PPC ads has increased with the hopes of generating more revenue. This is a clear example of how much marketers and business owners alike see the effectiveness and value of PPC ads.