In the digital world, PPC is considered a productive advertising method that can yield great results. If you plan to utilize this strategy for your business, here is what you need to know about it.
Introducing PPC Advertising
PPC stands for pay-per-click advertising. It is a model of internet marketing mostly used in search engines such as Google and Bing. In simple terms, it is a way of buying visits to your site. In this method, you pay search engines a fee so that your business ads will show up on their platforms.
When people browse the internet for products or services related to yours, your ad will show up on their searches. When they click on these ads, they will get directed to your website, app, or any other page you intended them to go to. Landing on any of these pages will encourage them to take action, whether to subscribe to your newsletter, purchase a product, or send you a message.
In this method, the advertisers (or the search engine you use) charge you for each click your ads generate. That is where the name “pay-per-click” comes from.