Is Google Ads Still Effective For Small Businesses?


AUGUST, 2022

PPC Advertising
Digital Marketing Tips & Tricks
Digital Marketing Agency

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The answer to whether Google AdWords are worthwhile for your small business is determined on how quickly you want to start driving visitors to your website.

If you’re just getting started, you’ve probably invested time, money, and other resources creating a website for your company, but you still need to attract people to visit it.

Sure, you may inform your relatives and friends and brag on social media about your sleek new website. But that is insufficient. There are millions of prospective consumers searching the internet for what you have to offer. It’s a significant problem if people don’t know your website exists.


In this article, we’ll discuss what Google Ads is, if it works for small businesses, and why they should consider making an ads account.


What are Google Ads?


Google Ads are online ads that are purchased through Google to appear on various Google platforms, including Google Search, YouTube, and Gmail. These ads can be in the form of text, images, or video, and can be targeted to appear to specific audiences based on demographics, interests, and even location.


Google Ads can be a great way for small businesses to reach new customers, as they allow businesses to specifically target their ads to appear to people who are likely to be interested in their products or services. Additionally, Google Ads can be a cost-effective way to advertise, as businesses only pay when someone clicks on their ad (unless they’re running a video ad, in which case they may also pay based on how long the ad is watched).


How Do Google Ads Work?


Google Ads works by businesses bidding on keywords that they think potential customers are searching for. When someone searches for one of these keywords, Google will display a list of relevant ads, with the ads with the highest bids appearing first.


When someone clicks on one of these ads, they’re taken to the business’s website (or, in the case of video ads, to the video that’s being advertised). The business then pays Google the amount that they bid on the keyword, plus a small fee.


Why Should Small Businesses Advertise on Google Ads?


There are many benefits to advertising your small business on Google Ads, including:


1. Increased visibility: Google Ads can help your small business stand out in the search results, giving you more opportunities to be seen by potential customers.


2. More control: With Google Ads, you can control your budget and choose exactly where your ads will appear. You can also pause or adjust your campaigns at any time.


3. Targeted reach: You can use Google Ads to target potential customers based on their location, interests, and more. This ensures that your ads reach the people most likely to be interested in your products or services.


4. Measurable results: Google Ads provides detailed reports that show you how your campaigns are performing. This allows you to make changes and improvements over time to get the most out of your advertising spend.


5. Faster than SEO: No matter how good your SEO game is, paid advertising will always be faster and more effective in terms of getting your website seen by potential customers. Paid advertising allows you to specifically target the people who are most likely to be interested in what you have to say or sell, which means that you get more bang for your buck in terms of promoting your business.




As you can see, there are plenty of reasons why you should consider paying for advertising on Google. Whether you’re a small business owner just getting started with online marketing or a more established business owner looking for new ways to reach potential customers, paying for advertising can be a great option to consider.


Discover My Business is one of the best PPC companies in the US. We aim to help businesses position themselves in the market to get more people to come and support them. As a PPC agency in Chicago, we provide various services, from web design to marketing automation. Call us today and harness the power of PPC campaigns for your business.

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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