We’ve put together this guide to help you develop a successful PPC strategy that will get the best ROI from your paid search campaigns.
Set Goals and Objectives
Before you begin advertising, you must set clear goals and objectives for your PPC strategy. This will help you determine what KPIs (key performance indicators) are most important for your business and how much traffic or leads you want to generate from your paid search campaigns.
Paid search campaigns can be built around keywords, the words or phrases people type into Google, Bing, or other search engines. When someone types in a keyword, your ad will appear next to their search results. You should do some research first and find out what people are searching for in your industry; this will help you determine which keywords are most important for your campaign.
Do a Competitive Analysis
You should also do some competitive research. This will help you decide which keywords are most important for your campaign and how much each keyword costs. You can find out how many people click on each ad by monitoring your competitor’s paid search campaigns; this will give you an idea of what works and what doesn’t when advertising online.
Optimize Landing Pages
You should optimize your landing pages to be relevant to the keywords you’re bidding on. This will help you get more conversions and improve your ROI. You can do this by including a call to action on each page, ensuring there is no duplicate content on any of your pages and that they are well-structured with headings and subheadings.
Optimize Ads Continuously
Your ads should be optimized regularly. You should constantly test new variations of your ads to see which ones work best and stop the ones that aren’t performing well. Test different landing pages, ad copy, and images to see which combinations get the most clicks and conversions.
Don’t Forget about Mobile
If you are not optimizing your mobile device ads, you are missing out on a huge segment of potential customers. You need to make sure that your landing pages look good on mobile devices and that they load quickly, so users don’t leave before they get the chance to convert.
Monitor Performance Carefully
Carefully monitor your performance closely so you can make adjustments as needed. If one campaign performs better than another, stop it and focus on the one working well. You also want to ensure that your ads are still relevant and provide value to users so they don’t click off of them before they can convert.
The key to success with PPC is knowing how to set up the right campaigns and manage them effectively. By following these essential tips and best practices, you can ensure that your ads are getting in front of the right people at the right time—and that your campaign is getting all it can get out of every dollar spent.
Ramp up your PPC advertising with Discover My Business. We help you build and manage your PPC campaigns from start to finish so that you can focus on what matters: your business. Contact us today!