Make Your PPC Campaigns Successful With Good Web Design

Pay-Per-Click (PPC) is effective, and a lot of business owners and marketers are using this. However, your PPC campaigns will not work if you don’t have a good web design. Without a web design, it will be difficult to measure results, regardless of what your goals are. So, before you dive into PPC, it’s important you know why you should invest in good web design and how the two work together. 

First, PPC!

PPC is a form of internet marketing where you pay a fee every time your ads are clicked. To put it simply, PPC is an effective way to buy visits to your website. 

Due to the growing competition in getting site visitors, search engine advertising is a popular form of PPC to make it happen. Search engine advertising will let advertisers bid for ad placement in sponsored links when a user searches a keyword related to their products or service. 

Every time the ad is clicked, it will send the user to the website, which is when you need to pay a fee to the search engine. If the technique is working, you don’t need to worry so much about the fee you pay because if you think about it, if the visitor converts, you get more money in the long run. 

Now, Your Web Design

If you don’t have a website yet, but you want to invest in PPC, you need to have a website built first. A good web design must be visually attractive that can catch users’ attention. The web design must connect to your target audience well. 

Besides the look, the website must be easy to navigate. You don’t want users getting confused while browsing your site. Next, the website must contain relevant content that is informative and easy-to-read. 

Your web design must also deliver the best user experience. One way to ensure great user experience is to guarantee that the site loads fast and is responsive across all devices. 

PPC and Web Design Go Hand-in-Hand

It’s easy to think that having a website is enough to run PPC campaigns. However, if the website isn’t designed properly, you could lose all the site visitors you get from your PPC campaigns and you will end up paying for fees that don’t produce the results you want. 

So, before you launch PPC campaigns, it’s essential you invest in good web design first. A great web design will not only be helpful to PPC campaigns, but to other marketing strategies you will implement for your business. 

Conclusion

Designing a website requires a specific set of skills and knowledge. If you don’t have experience in this, it’s worth investing in a professional web design service to help you come up with the best design that suits your brand and your target audience. You can also hire a PPC expert to help you kickstart your campaigns and make sure you’re on the right track. Better yet, work with an agency that can do both web design and PPC for a more streamlined approach.

Discover My Business is a reputable PPC agency in New York that also offers web design services. We can help you generate qualified leads and get real results from your online marketing. Get a free consultation today. 

Iconosquare

IconosquareThe most powerful social media analytics, management and scheduling platform for brands and agencies. Create high-converting websites & landing pages Quickly & easily publish your first webpages in a matter of minutes Start with a conversion-optimized,...

The Manifest Names DiscoverMyBusiness as one of the Most-Reviewed PPC Companies in New York

The Manifest Names DiscoverMyBusiness as one of the Most-Reviewed PPC Companies in New YorkThere are thousands of ways how you can utilize digital marketing for your business, but one of the biggest and most popular solutions today is Pay Per Click. PPC has been one...

Hire the Best Marketing Manager: Your Guide to Top Talent

Snagging the right marketing manager can be a game-changer for your business. A standout marketing manager leads campaigns, ignites brand growth, and pushes revenue to new heights. But let’s face it finding that world-class marketer isn’t always a walk in the park.

How do I Hire a Head of Marketing: A Step-by-Step Guide

Finding the right person to lead your marketing efforts is a game-changer for any business. It’s not just about getting someone who can juggle numbers and brainstorm campaigns; it’s finding that strategic thinker who aligns with your vision, connects with the team, and drives results. So how do I hire a head of marketing?

Smart Conversion Rate Optimization Strategies for More Sales

Let’s cut to the chase: boosting your site’s performance is about turning browsers into buyers. That’s where conversion rate optimization strategies come in handy. You’re here because you want to up those numbers, right? By digging into this article, you’ll snag insights on how a good conversion can revamp digital marketing efforts and why every percentage point increase matters.

Creating a Paid Media Budget for Small Businesses: A Guide

So you’ve got a killer product or service and now it’s time to let the world know. That means stepping into the arena of paid media, a game-changer for small businesses aiming to grow big. It’s no secret that marketing can make or break your business, but how do you get started without draining your wallet?

How to Reduce Marketing Agency Costs in a Company: Smart Tactics

Marketing agency costs sneak up on businesses, chipping away at profits and stirring up tension between shareholders and managers. These are the hidden charges you pay when goals misalign, communication falters, or decisions miss the mark.

Navigating Typical Marketing Agency Cost in United States

Let’s cut to the chase: knowing the typical marketing agency cost in United States is a game-changer for any business stepping into the world of outsourced advertising. You’re about to get the scoop on what bucks you’ll be shelling out when teaming up with a marketing guru.

How to Hire a Fractional CMO: A Step-by-Step Strategy

Think your marketing strategy could use a shot in the arm? Maybe it’s time to consider bringing on a fractional CMO. It’s like hiring a full-time marketing guru, but without committing to the hefty salary and benefits package. Companies big and small are getting wise to this move it offers fresh expertise and keeps you ahead of digital trends while being kinder to your budget.

Best Practices for Hiring a CMO: Your Guide to Success

Finding the right Chief Marketing Officer can be a game-changer for your business. Best practices for hiring a CMO will lead you through this complex journey. You’ll discover how to define their role, who should join forces in the search, and what it takes to align their responsibilities with your company’s vision.